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Richmond International Raceway Ticket Purchasing on Mobile Devices Now Even Easier

NASCAR.com

Richmond, VA (April 19, 2013)?Richmond International Raceway, in conjunction with Moovweb, has launched a new, mobile-friendly fan experience that now makes it even easier for race fans to purchase tickets to events directly from their smartphones. The new mobile ticketing site launched on April 10, and gives fans the ability to easily purchase event tickets, pit passes, access to fan zones and much more. To experience the new mobile sites, fans can go to www.rir.com on a mobile device and select the "Tickets" link next to an event.

"We are extremely excited about this new enhancement that brings mobile ticketing directly to our fans' fingertips," said RIR President Dennis Bickmeier.  "With the way technology is ever-changing, we're constantly looking for new opportunities to improve the experience and convenience for our fans via mobile devices."

Moovweb was selected to power the mobile experiences at all International Speedway Corporation venues because it is a platform that allows ISC to inherit the complete functionality of its existing desktop site, including the online sales flow, in the mobile experience.

"Enhancing the fan experience for our customers while they are at the track is a high priority," said Tina Martin, ISC's Chief Information Officer. "With our new mobile-friendly sites, fans can now save time and effort by using the power of their smartphones to purchase tickets from virtually anywhere to gain access to a wide range of world-class events and event day activities."

Tickets are on sale now for the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway. Advance tickets, including seats in Turns 1 and 4, start at $45, and can be purchased online by clicking here or by calling 866-455-7223. Tickets for the ToyotaCare 250 start at $30 in advance and can be purchased online by clicking here or by calling 866-455-7223. Children 12 and younger are admitted free with a ticketed adult in general admission sections on Friday. The weekend begins Thursday, April 25, when the NASCAR K&N Pro Series East returns to RIR for the BLUE OX 100 and Denny Hamlin Short Track Showdown presented by FedEx, benefiting the Children's Hospital of Richmond at VCU. Advance tickets are $25, with children 12 and younger admitted free.


--Dennis Bickmeier (RIR President)

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