Retired U.S. soccer player Kristine Lilly has become an ambassador for the Korrio company. After spending more than 20 years playing, the former U.S. national team forward and midfielder officially retired in 2011. However, she has stayed involved in multiple areas of the sport and has become the soccer ambassador for Korrio.
Kristine Lilly's Soccer Career
Kristine Lilly's long career includes playing for WPS and the U.S. national team. She made a total of 352 appearances and scored 130 goals. She still holds the world record for the greatest number of caps. In addition to earning two gold medals and a silver medal at the Olympics, Kristine Lilly has been the captain of the U.S. national team. Lilly has also participated in two World Cup championships. She officially retired in July 2011 but has continued to be involved in the sport.
Kristine Joins Korrio
Korrio is an online platform designed to help the management of soccer teams. It gives coaches, families and players a single source for obtaining information about their team. As the soccer ambassador for Korrio, Kristine Lilly will be promoting the platform and focusing on the benefits of automation for soccer teams.
Korrio is already benefitting from the endorsement by offering Kristine Lilly's autographed jersey to fans through Facebook. The sweepstakes asks fans to vote for their favorite U.S. women's Olympic player, and winners will be announced on May 5, 2012.
Not Just a Spokesperson
The sports industry is dominated by athletes who will endorse anything without having any real connection to the product. A nice paycheck is usually enough to motivate people to promote items ranging from underwear to energy bars. However, Kristine Lilly does not fall into this category, and it is a refreshing change.
She runs the Kristine Lilly Soccer Academy and offers summer camps to children interested in the sport. She actively participates in the camps through instruction in addition to offering private clinics. Her academy uses the Korrio system, and 2012 is the first year that families will have to register through the online platform. Unlike some athletes, Kristine Lilly actually uses the product she endorses.
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Lana has a B.S. degree in Biology and Chemistry. She is an avid athlete, youth coach and follows several sports. Follow @Lana_Bandoim on Twitter.
- Sports & Recreation
- Kristine Lilly