The races at Pocono Raceway are somewhat boring as the big two-and-a-half mile true tri-oval track can spread cars out and make for uninteresting races. Plus, when you add to the fact there's 500 miles of this long strung out racing; well, it made NASCAR decide to make some changes.
There are three distinctive corners and personally, I love the races at Pocono, especially with cars fanning out while coming down the very long front stretch. But most folks think the Cup events are snoozers in Pennsylvania. So NASCAR has updated the look and shortened the race to try and bring it into the 21st Century.
The race is now 400 miles rather than 500 and the name of the Pocono 400 has been changed to the Pocono 400 presented by #NASCAR. A hashtag has finally made top billing.
Last month, Twitter and NASCAR announced a partnership with a digital creation called twitter.com/#NASCAR which launches this week with the first of two Pocono races. There will be several Twitter and NASCAR projects to be introduced over the coming weeks (source - NASCAR).
For those of you who don't know what hashtags are, in the Twitter universe, hashtags are phrases and/or words with the symbol # in front of them. It allows that name or phrase to be a group on the trending topics section. Go here if you don't understand and really want to know more.
This will hopefully add some color and excitement to what otherwise is a fairly staid race event. Also, motorsports has been slow to advance in their acceptance and movement towards the digital revolution so this may be a good move to the mobile end of technology. Plus, note that the track has been completely resurfaced.
Starting at Pocono Raceway, NASCAR will be the first professional sports organization to partner with Twitter. The track holds nearly 100,000 people and evidently the fans at the track will have all kinds of interaction before and during the race so it should add some pizzazz and fun to the at-track experience. Also note that the track has been completely resurfaced.
Source - NASCAR, Pocono Raceway, Twitter.com/#NASCAR
Daryle has been involved in motorsports most of his life and has three decades of experience inside racemarketing, plus for several years has blogged about every type of racing.
- Motor Racing
- Sports & Recreation
- Pocono Raceway