LUBBOCK, Texas -- Oklahoma State keeps surging. All the way to the top of the Big 12 standings.
The No. 17-ranked Cowboys, maintaining the league's hottest run with a sixth straight win, routed Texas Tech 91-67 Wednesday night at United Spirit Arena to move into a first-place tie atop the conference standings.
Improving to 18-5 overall, Oklahoma State moved to 8-3 in the Big 12, matching Kansas and Kansas State at the top.
Texas Tech, falling to 9-13 and 2-9, saw its losing streak stretch to a season-worst five games.
Much like in the streak's signature win at Kansas, only better, Markel Brown got the Cowboys started with a barrage of 3-pointers. Brown, who fired in a career-high seven 3s in Lawrence, had that many by halftime against the Red Raiders.
Brown, hardly was needed in the second half, didn't even attempt another 3, finishing with the 25 points he carried into intermission, when the Cowboys led, 55-34.
Phil Forte added 14 for Oklahoma State, while Michael Cobbins had 13 points and 12 rebounds. Marcus Smart gave the Cowboys four players in double figures scoring with 10 points.
Dusty Hannahs led Tech with 14 points off the bench.
Brown, clearly feeling hot, kept firing -- and hitting -- in the first half.
He was so on, Brown even benefited from a bounce, with one of his long balls hitting the back of the rim, bounding higher than the backboard, then back through the net. Overall, Brown went 8 of 9 from the floor and 7 of 8 from the arc.
He was also a perfect 2 of 2 from the foul line.
Almost single-handedly, Brown sent the Cowboys to a big early lead. His fifth 3-pointer at the 12:46 mark put Oklahoma State up 24-6.
Tech made one rally, pulling within eight at 26-18 with a 10-0 run punctuated by Hannahs' 3-pointer.
But the Cowboys surged again, with everyone heating up, including Brown. Again.
He scored on a driving jam and tossed in two more 3s, including OSU's final basket of the half, to make it 55-34 at the break.
Notes: The Cowboys have now won six straight against Texas Tech -- their longest winning streak against anyone in the Big 12 -- and have won 10 of 12 overall in a series they lead, 38-15. ... When no Tech player managed double digits scoring in the Red Raiders' last loss against Baylor, it ended a streak of 220 games in which a Tech player scored at least 10 points. Hannahs got to 10 early in the second half, perhaps starting another streak. ... Pulling into a tie for first place in the Big 12 standings, Oklahoma State put itself in the title hunt for the first time in nearly eight years. The Cowboys claim only one regular season championship (2004) in the history of the Big 12. No OSU team has finished better than five games out of the league lead since 2005. ... Rivalry Week arrives in Stillwater Saturday, when Oklahoma State hosts rival Oklahoma. Texas Tech travels to West Virginia.