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An obscure outdoor brand blew its entire ad budget on one of the weirdest Super Bowl commercials we've seen

marmot snow angels super bowl ad
marmot snow angels super bowl ad

(YouTube)
Marmot's Super Bowl ad featured a budding romance between man and marmot.

Outdoor brand Marmot splurged on a Super Bowl ad this year.

The result was a bizarre — but oddly adorable— ad that had tons of people talking.

The commercial featured a man and a marmot (an oversized squirrel) doing a variety of activities such as camping, hiking, and making snow angels.

At the end, the man goes in for a kiss and gets rejected by the marmot.

Mark Martin, president of California-based Marmot, told the local Fox 2 station that the company spent an entire year's ad budget on the commercial.

"Whether people will remember our ad in the long run, I think so. I think it will stand out and be distinctive," he said.

Marmot sells outdoor clothing and is a competitor to North Face and Patagonia.

Here's the ad:

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