By Manny Pacquiao's talk and demeanor, you wouldn't think that he was about to fight someone who gave him all kinds of trouble in three previous bouts.
Predictably, whenever the media gets a chance to have some contact with the Filipino icon, they usually take the opportunity to bring up Floyd Mayweather and the possibility of a superfight down the line.
Juan Manuel Marquez is then forced to sit quietly and listen to Pacquiao talk about a bout that he may or may not really want, but one that can't happen at the moment, anyway. Pacquiao is there to promote a fight with Marquez, not wax on some fantasy bout.
Then, of course, the media takes whatever Mayweather quote is issued by Pacquiao and the headline of Mayweather-Pacquiao is plastered all over the internet. Meanwhile, Marquez is still there, still a four-division world champ and future hall of famer, and still being disrespected by his promotional company's press strategy.
Team Pacquiao needs to stop using the name of Floyd Mayweather to help promote their fights. If there's a need to create false narratives and fake scenarios, then maybe there's a problem with their opponent selection and, perhaps, they should look to stop signing to fight in-house opposition.
It has happened in every fight since the Cotto bout in 2009 and the pattern is plain as day – sign against an in-house opponent, get media attention by floating up the possibility of a Mayweather bout, then coast on the wave of press these fake headlines generate. Once Pacquiao is done and his fight is finished, the Mayweather talk suddenly disappears and Manny goes back home with a fat paycheck. When Pacquiao is ready to fight again, the whole routine starts over.
Juan Manuel Marquez deserves his share of the spotlight. He's proven that he can beat Pacquiao (whether you agree with the three decisions or not, one has to admit that the fights were all close) and, yeah, he's even proved that he can sell his fair share of pay-per-views. So, why should the 39-year-old Mexican warrior have to share the main stage with Pacquiao as well as a fictitious super fight?
I'd say that Marquez's best revenge would be a win on December 8th, but we all know that Pacquiao-Marquez IV will likely be yet another close affair with Marquez having another real tough time getting a decision.
I suppose the the big paycheck is a decent enough reward for his efforts, but most hardcore fans would agree that Marquez, after such a long and storied career, deserves more than just the money.
Paul Magno was a licensed official in the state of Michoacan, Mexico and a close follower of the sport for more than thirty years. His work can also be found on Fox Sports and The BoxingTribune. In the past, Paul has done work for Inside Fights, The Queensberry Rules and Eastside Boxing.
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