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Manchester United's New Deal With Giggs A Road Map For Yankees And Jeter

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Manchester United's New Deal With Giggs A Road Map For Yankees And Jeter
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On Opening Day 2010 at Yankee Stadium, Derek J...

In many ways Ryan Giggs is the Derek Jeter of soccer. It was announced that the 39 year old Giggs, who signed a new one-year deal with Manchester United yesterday, will stay on as a coach with Manchester United when he no longer plays.

Brilliant move by the Glazer family.

Like Jeter, Giggs has never been the best player in the world. But has always been very good, always exhibited class on and off the pitch, always puts his team before himself, and plays for the most-celebrated soccer team in the world.

And like Jeter,who has five World Series rings, Giggs is a winner: 12 Premier League titles, four FA Cups, three League Cups, two UEFA Champions Leagues, one Super Cup, an Intercontinental Cup and a FIFA Club World Cup. In short, the Manchester United brand and Giggs' brand have a strong connection.

Jeter's contract with the Yankees ends after this season, but the shortstop has an option for 2014. With Andy Pettitte and Mariano Rivera likely playing their last season, the vestiges of the players tied to the greatest brand in baseball are few. That makes now a great time for the Yankees to give Jeter an extension that will keep him in the Bronx after he retires.

Over the years there were some great Yankees that left the organization to work with other teams. Joe DiMaggio coached for the Oakland A's, Yogi Berra managed the Mets in a World Series against the A's in 1973, and Don Mattingly, the last great Yankee brand to retire, is managing the Los Angeles Dodgers.

Jeter is the Giggs of the Yankees. He belongs in New York with the Yankees as a means of brand building.

 

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