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L'Oreal Severs Ties With Viral World Cup Model After Crass Hunting Photo Emerges

Business Insider

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Axelle Despiegelaere world cup model

www.facebook.com/Axelle.Despiegelaere.Official

L'Oreal has ended its contract with 17-year-old World Cup fan Axelle Despiegelaere, who landed a modeling deal  with  the world's biggest beauty company after photos of the attractive teen cheering Belgium went viral.

But fans were outraged after Axelle recently posted  a photo of herself to Facebook in which she is holding a rifle, proudly sitting behind what appears to be a dead o ryx  she shot while hunting.

The caption, in reference to the World Cup match, read: "Hunting is not a matter of life or death. It's much more important than that..this was about 1 year ago...ready to hunt Americans today haha."

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Axelle Despiegelaere world cup model

facebook.com/Axelle.Despiegelaere

After feeling the heat from fans, Axelle apologized in the comments section of her post, saying "i didn't mean to offend anyone..it was a joke."

L'Oreal isn't laughing.

The beauty giant tells The Independent that  Axelle's contract has been "completed."

"L’Oréal Professionnel Belgium collaborated with her on an ad hoc basis to produce a video for social media use in Belgium," said a representative. "The contract has now been completed."

The announcement came after fans took to social media to express their outrage that L'Oreal would be affiliated with Axelle after her controversial post.

Although the  representative said L'Oreal is aware  of the photograph, it would not comment on whether it was the reason behind the decision to cut Axelle's contract.

But the  representative  did say to The Independent that L'Oréal "no longer tests on animals, anywhere in the world, and does not delegate this task to others."

In 2012, the beauty giant donated $1.2 million to the U.S. Environmental Protection Agency to help improve the testing of safe chemicals. 

Upon arriving home to Belgium after her fame-making trip to the World Cup, Axelle posted to Facebook that she had  "Made my decision..signed my contract with L'Oreal!"

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Axelle Despiegelaere world cup model

www.facebook.com/Axelle.Despiegelaere.Official

The 17-year-old  filmed a hair tutorial video for L'Oreal  in which she promotes many of their products.

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Axelle Despiegelaere L'Oreal

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Axelle Despiegelaere L'Oreal

facebook.com/LOrealProfessional

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Axelle Despiegelaere L'Oreal

facebook.com/LOrealProfessional

Unluckily for Axelle, L'Oréal is known for its multimillion-dollar modeling contracts and high-profile ambassadors, including Jennifer Lopez and Blake Lively.

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