Lauren Conrad’s Hairstylist Will Be on Standby to Give Her a Post-Birth Blowout

Priorities, priorities: When entrepreneur, author, and former reality TV star Lauren Conrad gives birth to her first baby this year, she’s making sure her stylist is on hand just in case she wants to look polished in her first photos as a new mom.

The hairstylist, Kristin Ess, told the Daily Mail that she’ll be waiting in the (maternity) wings with her “blow dryer and round brush in hand, no doubt. That’s the least I can do for her.”

Conrad hasn’t revealed whether she has any plans for post-delivery pampering, but she did unveil her pregnancy announcement via Instagram two weeks ago with a photo of her sonogram and the caption “Happy New Year! I have a feeling 2017 is going to be the best year yet…”

Conrad is a relatively low-maintenance lady to begin with, according to Ess. “We don’t use a ton of sprays in general on her. We do one hairdo and then we do another hairdo, and if we do use aerosol sprays, it’s a super soft amount — even before she was pregnant,” she said.

But if she does choose to be primped in the delivery room, Conrad won’t be the first new mama to do so. And it all seems to be centered on post-baby photos and even videos. The age of the Internet, in other words, seems to be influencing famous new moms who want to look flawless for their legions of followers.

Kim Kardashian is probably the prime example of this phenomenon, having given birth to daughter North in a full face of makeup — with Keeping Up With the Kardashians cameras in the room, no less! According to the Mirror, she received a full makeover while in bed waiting to deliver — and this included hair.

The glamorous Tamara Ecclestone, wife of Formula One chief executive Bernie Ecclestone, released a photo of her new family of three just after giving birth to daughter Sophia looking, as the Mirror put it, “like she has just-stepped out of the pages of Vogue. Glossy locks draped loosely around her shoulders. Perfect English rose make-up, soft pink lip gloss, and she has even had time to apply fake eyelashes.” Something we can all relate to, right?!

Primping happens before birth, too. Another reality TV star, Billie Faiers of The Only Way Is Essex, revealed to the Mirror that prior to entering the delivery room, she had a fake tan, eyebrow wax, manicure, and Brazilian bikini wax.

Think it’s just celebrity moms-to-be who are getting dolled up before and after labor? Think again. With the rise of services like Glamsquad, which bring the beauty gurus to you, it’s easier than ever for pregnant women to order up stylists and nail and makeup artists to give them bedside beauty treatments, whether they want to look glamorous pre-baby or desire a polished Instagram debut once the baby is born.

Joel Warren, co-founder of Warren Tricomi salon in New York City, told Today in 2015 that stylists from his salon had serviced about 10 pregnant women in hospitals in two months alone. “We always see that one picture where the mother is in bed holding the baby,” he said. “And there’s no reason to look awful at that moment, when you can look good so easily.”

Donna Yip, a lawyer in New York City, is just one of several new moms who were profiled in the New York Times in 2015 — who came equipped with a hospital bag, a supportive partner, and stylists to keep them looking polished through the process. When Yip was giving birth to her second child, she invited Jackson Simmonds from the Julien Farel Restore Salon & Spa, who brought a curling iron, hair dryer, and boar bristle hairbrushes so he could style her tresses post-delivery.

Simmonds uses “dry shampoo or spritzed water on new mothers who can’t shower or wash their hair after delivery,” the Times reported. He told the paper, “It’s not like the full-on blowout you would have in a salon, for logistical reasons. Nonetheless, it comes out looking good.” Meanwhile, the salon he works for told the publication it had seen a 200 percent increase in similar bookings in the previous three months.

Patti Wilson, the director of photography at OK! magazine, was also interviewed for the story. She said, “You figure you do it for other events. This is a moment where it’s one of those milestones. I’ll feel better if it’s blown out, and in pictures it will look better.”

John Barrett, founder of the eponymous salon at Bergdorf Goodman, explained to the Times that “having a baby is like running a marathon. Just feeling ‘I look normal’ afterward is such a nice thing. It’s good for the psyche.”

Wondering how much new moms are shelling out for delivery-room grooming? We can only guess what celebs are paying, but according to the New York Times, high-end salons charge between $500 and $800. A New York-based service called StyleBookings prices appointments at $180 before tax and tip. Glamsquad is the most affordable option; its services begin at $50.

Related:

Chrissy Teigen Is Changing the Definition of a Mom Cut
15 Celebrity Mothers and Daughters at the Same Age

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