In an effort to raise money and awareness for local "Champions" throughout North Carolina, the Kyle Busch Foundation announced it has partnered with the Raleigh, N.C.-based Pretty in Pink Foundation, whose mission is to provide financial assistance to uninsured and underinsured breast cancer patients regardless of their ability to pay.
"We are honored to partner with Samantha and Kyle Busch," said Penny Lauricella, Pretty In Pink executive director. "Their commitment to assisting breast cancer patients in the Charlotte area mirrors our statewide mission. The money they are raising in connection with the October NASCAR Nationwide Series race at Charlotte Motor Speedway will pay the medical bills for 12 or more 'Champions' (the title we proudly give our deserving recipients) in Gaston, Mecklenburg, Rowan and Union counties. We look forward to an ongoing relationship with the Kyle Busch Foundation as we help to save lives of North Carolina breast cancer patients."
October is National Breast Cancer Awareness Month, an international campaign organized by major breast cancer awareness groups to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. Through "Project Pink: Protect Your Pair," the Kyle Busch Foundation is doing its part on a local level to help those in need.
"Kyle and I want to make a big difference this year by not only bringing awareness to the disease, but also by taking it one step further and helping our local neighbors who are fighting cancer now," said Samantha Busch of the Kyle Busch Foundation. "The Pretty In Pink Foundation just touched my heart with the many ways they help their 'Champions' throughout the process. One main component of Pretty In Pink services is that they pay medical bills locally in North Carolina, for people who are struggling with finances. As we were reading through the bios of these brave individuals, we realized that they are right here in our community -- faces we can identify with --- and that made us realize this was the perfect fit for our 'Project Pink: Protect Your Pair' campaign."
Fundraising efforts and disease awareness are being conducted through various areas of activation including:
-- Awareness communicated by Kyle Busch at Charlotte Motor Speedway media and race events;
-- Kyle Busch Motorsports No. 77 Nationwide Series custom paint scheme at Kansas Speedway in Kansas City, to support KyleBuschFoundation.org fundraising initiatives;
-- A program hat, T-shirt and beanie will be on sale Sept. 24 through Dec. 1 at KyleBuschFoundation.org with 100% of the proceeds going toward fundraising;
-- Corporate fundraising dinner with an exclusive seven-course custom menu and silent auction, Tuesday, Oct. 8 hosted by Kyle and Samantha Busch;
-- Mobile Mammogram Screening Unit and other vendor resources available to NASCAR fans at Kyle Busch Motorsports' race shop in Mooresville, on Thursday, Oct. 10, from 1-7 p.m.;
-- Shared midway exhibition at Charlotte Motor Speedway with Toyota Racing, hosted by Samantha Busch and Kyle Busch Motorsports drivers;
-- Hosting by the Kyle Busch Foundation of 12 local area cancer patients or "Champions" and their family members, through the Pretty In Pink Foundation, at track, pre-race by the car and in a hospitality area for viewing of Dollar General 300 NASCAR Nationwide Series race on Friday, Oct. 11;
-- Custom "Project Pink" paint scheme supported by partner Monster Energy on the No. 54 Toyota Camry for the Nationwide Series race event on Friday, Oct. 11.
"Without the support of people like Kyle and Samantha Busch, and the Kyle Busch Foundation, we would not be able to help those North Carolinians who need us so desperately," said Dr. Lisa Tolnitch, founder of Pretty In Pink. "No one should have to choose between paying the rent and paying for breast cancer treatments."
NASCAR fans can log on to RowdyBusch.com to purchase a one-of-a-kind fundraising campaign T-shirt ($22), hat ($25),or beanie ($24) and all the proceeds will go directly to the cause. This is the same apparel that Busch and the No. 54 Monster Energy team will be seen wearing for the Dollar General 300 on Friday, Oct. 11 at Charlotte Motor Speedway.
To make a monetary donation direct to the "Project Pink: Protect Your Pair" campaign visit KyleBuschFoundation.org.
FULL SERIES COVERAGE
- Society & Culture
- Disease & Medical Conditions
- Kyle Busch
- Kyle Busch Motorsports
- Pretty In Pink