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KitchenAid Fairway Club experience to return to 2013 Senior PGA Championship

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KitchenAid Fairway Club experience to return to 2013 Senior PGA Championship
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In 2012 at Harbor Shores in Benton Harbor, MI, the KitchenAid Fairway Club experience featured a cooking …

ST. LOUIS, MO., April 12, 2013 - KitchenAid, a premium brand of the Whirlpool Corporation, will activate the third year of its presenting sponsorship of the Senior PGA Championship and its title as Official Home Appliance brand of The PGA of America in St. Louis, Mo., where the 74th Senior PGA Championship presented by KitchenAid (May 21-26, 2013) will be played at Bellerive Country Club.

In 2013, fans will be able to enjoy the KitchenAid Fairway Club experience at Bellerive (adjacent to No. 10 fairway), which will feature celebrity and local chef appearances, interactive cooking and product demonstrations, a golf simulator and much more. Celebrity chef appearances will include Pat & Gina Neely (Down Home With the Neelys - Food Network), Cat Cora (Around the World in 80 Plates - Bravo) and Andrew Zimmern (Bizarre Foods America - Travel Channel); while local chef appearances will include Anthony Devoti (Five Bistro), Kevin Storm (Bellerive Country Club) and Jack MacMurray (Schneithorst's Restaurant & Bar). In addition, fans will interact with a variety of KitchenAid appliances, including the iconic KitchenAid® Stand Mixer, around the course at the KitchenAid Gallery (adjacent to the No. 10 green and No. 16 tee) and at the KitchenAid Gallery at the main entrance.

"St. Louis is a city of passionate golf fans, and is emerging as one of the top cities for cuisine and culinary excellence in the U.S.," said Deb O'Connor, Director of Global Partnerships for KitchenAid. "We look forward to bringing together the best in cooking with the best in senior golf at beautiful Bellerive Country Club."

Following the second round of Championship play on Friday, May 24, KitchenAid will host an event called Cookin' and Rockin' for the Cure to benefit Cook for the Cure ®, the KitchenAid brand's partnership with Susan G. Komen and the fight against breast cancer. The event, to be held at Palladium St. Louis, will feature special musical guest Dave Mason, celebrity chefs Pat & Gina Neely and local St. Louis chefs Jack MacMurray and Frank McGinty. Ticket information will be announced later this month.

"KitchenAid has executed impressive sponsorship activations each year of the brand's partnership with The PGA of America," said Pete Bevacqua, The PGA of America CEO. "We look forward to continuing our relationship in 2013 at Bellerive Country Club where fans can expect a full array of experiences to engage golf and cooking enthusiasts."

KitchenAid and The PGA of America will co-host an event at Bellerive on Tuesday, May 21 called Beyond the Green: An Elevating Experience for Executive and Young Professional Women. The full-day event, held from 8:30 a.m. - 4 p.m., will welcome executive and young professional women from the St. Louis area to experience a full day of professional development activities. The event will include an executive panel discussing the benefit of having mentors and sponsors, a networking luncheon with accomplished St. Louis women executives and keynote speaker Dottie Pepper, former NBC Sports broadcaster and lead LPGA analyst for Golf Channel. Pepper is now an Independent Director on The PGA of America's Board of Directors. For information on Beyond the Green and to obtain tickets, please contact Sandy Cross, Director of Women and New Market Initiatives, at 561/624-8447 or scross@pgahq.com.

KitchenAid and The PGA of America announced their partnership in 2010, and have since activated the four-year sponsorship with programs focused on reaching PGA members and the golfing public. The brand introduced its popular KitchenAid Fairway Club at the 72nd Senior PGA Championship presented by KitchenAid (May 24-29, 2011) at Valhalla Golf Club in Louisville, Ky. In 2012, the KitchenAid brand and Whirlpool Corporation celebrated the 73rd Senior PGA Championship presented by KitchenAid (May 22-27, 2012) at Harbor Shores in the company's hometown of Benton Harbor, Mich. The Harbor Shores beach and golf community is central to a significant revitalization effort.

In 2014, the Senior PGA Championship presented by KitchenAid will return to Harbor Shores.

Daily grounds and week-long tickets to the 74th Senior PGA Championship presented by KitchenAid may be purchased by visiting the Senior PGA Ticketing Site, or by calling the PGA Ticketing Center at (800) PGA-GOLF. (742-4653).

Follow at: Twitter.com/KitchenAid_Golf and Facebook.com/SPGAKitchenAid

About KitchenAidSince the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Over 90 years later, the KitchenAid brand now offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn why chefs choose KitchenAid for their homes more than any other brand, visit www.KitchenAid.com.

About the Senior PGA Championship presented by KitchenAid

Begun in 1937, the Senior PGA Championship presented by KitchenAid is the most prestigious major championship in senior golf. It was born on the grounds of another of golf's majors at the invitation of one of the game's greatest players. At the suggestion of renowned amateur Bobby Jones, the inaugural Championship was conducted at Augusta National Golf Club three years after the first Masters Tournament. Today, the Championship brings together both the legends of the game and newest members of senior professional golf to new audiences throughout the United States. Many of the game's greatest players have won the Championship's Alfred S. Bourne Trophy - a roster that features Gene Sarazen, Sam Snead, Arnold Palmer, Gary Player, Lee Trevino, Jack Nicklaus, Raymond Floyd, Hale Irwin, Tom Watson and Jay Haas. For more information about the 2013 Senior PGA Championship presented by KitchenAid, visit www.SPGA2013.com.

About The PGA of America Since its founding in 1916, The PGA of America has maintained a twofold mission: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering world-class championships and innovative programs, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. As The PGA nears its centennial, the PGA brand represents the very best in golf.

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