Anthony Davis, the likely No. 1 overall pick in the 2012 NBA Draft to be held Thursday, filed a trademark for multiple phrases related to his physical feature getting the most attention -- a unibrow.
Davis told CNBC that trademarks were filed for "Fear the Brow," a popular saying during Kentucky's national championship run, and "Raise the Brow."
The trademarks applications aren't unheard of for incoming professional athletes.
Before he was drafted by the Washington Redskins, Heisman Trophy-winning Baylor quarterback Robert Griffin applied for trademark protection on the phrase "Unbelievably Believable," -- a reference to the phrase used in his Heisman acceptance speech -- as well as "RGIII" and "RG3."
Davis was the 2012 National Player of the Year at Kentucky and entered the NBA draft with five other Wildcats a week after celebrating the national title at the Final Four in New Orleans.
The Hornets own the top overall pick and are expected to draft Davis as a central figure in their rebuilding project.