Kyle Busch Motorsports announced Wednesday a two-race sponsorship deal to promote the network launch of FOX Sports 1.
Joey Coulter will drive the No. 18 FOX Sports 1 Toyota in the NASCAR Camping World Truck Series' next two events, this Saturday at Pocono Raceway (1 p.m. ET, SPEED) and Aug. 17 -- the new network's launch date -- at Michigan International Speedway.
This weekend's paint scheme is intended to help count down the days until the debut of the cable network, which will become the Truck Series' home for the rest of the season.
"This new network means big things in terms of viewership and audience and the future of the Truck Series," said Coulter, who ranks 12th in the series standings this season. "For them to further promote the network on my Toyota Tundra is pretty cool and it shows how excited they are about NASCAR and our series."
Coulter, who finished third in the series last season, is fresh off his second top-five finish of the year -- an impressive fourth-place effort on the dirt at Eldora Speedway.
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