Kansas' victory over North Carolina on Sunday had the highest rating of all the weekend's NCAA Tournament games with a 7.3 overnight Nielsen rating, Sports Business Daily reported Monday.
The game, which aired on CBS from 5:15 p.m. ET to 7:45 p.m. ET was up by 14 percent from a 6.4 overnight for the North Carolina-Creighton game played in the same time frame a year ago.
Indiana's tight win over Temple on Sunday afternoon got a 7.2 overnight rating, which was 20 percent higher than the Michigan State-St. Louis game in last year's 3 p.m. ET to 5:15 p.m. ET Sunday slot in 2012.
Earlier Sunday afternoon, Ohio State's last-second win over Iowa State received a 5.4 overnight, which was 26 percent higher than the N.C. State-Georgetown matchup in the same time slot last year.
Florida Gulf Coast's win over San Diego State on Sunday night led all games televised on cable with a 2.8 overnight on TBS.
Overall, the tournament's coverage averaged a 7.6 overnight, the highest since 1993, which had an 8.5 overnight. It was 19 percent higher than last year's rating for the first Sunday night of the tournament.
CBS, TBS, TNT and truTV are averaging a 6.3 overnight through the first three rounds of the tournament, the highest in 23 years and five percent higher than last year.