Terry Francona's upcoming book, which will be released later this month, takes some shots at the Boston Red Sox owners, according to excerpts published by WBZ in Boston.
The implication is the owners don't love baseball and put ratings and attendance above everything else.
One except describes a meeting with Theo Epstein (then the Red Sox general manager), Francona (then the Red Sox manager) and the ownership group of Larry Lucchino, Tom Werner and John Henry:
"Werner talked about slumping television ratings and whined, 'We need to start winning in more exciting fashion,'" according to an excerpt, which later quoted Epstein as saying, "They told us we didn't have any marketable players, that we needed some sizzle. We need some sexy guys. Talk about the tail wagging the dog. This is like an absurdist comedy. We'd become too big. It was the farthest thing from what we set out to be. ... [That] was evidence to me of the inherent tension between building a baseball operation the way I thought was best and the realities of being in a big market ... which had gotten bigger than any of us could handle.""