COMMENTARY | By now, everybody who cares to know is already talking about it. The highly-anticipated junior welterweight showdown between WBA/WBC champ, Danny Garcia and heavy-handed top contender, Lucas Matthysse is a done deal for the September 14 Floyd Mayweather-Saul "Canelo" Alvarez pay-per-view undercard. The two bouts so far announced for "The One" represent the best one-two punch delivered on a PPV show in a very long time, possibly since Don King's mega-shows in the 80's and early 90's.
Golden Boy is not only rolling the dice and hoping for a Canelo Alvarez upset that night, but they are also using that evening to showcase some of their talent for an audience that doesn't normally follow every fight or keep up with the sport on a daily basis. It's a bold gamble that, if it fails, could cut into some of the immense earnings expected for the event, but could pay huge dividends for the promotional company if successful.
"[Mayweather's] fights are the Super Bowl of boxing and we all know his nickname is 'Money,' " Golden Boy CEO Richard Schaefer said in a conference call on Thursday. "Well, Floyd is putting his money where his mouth is, creating the single biggest pay-per-view event of all-time by adding, after Mayweather versus Canelo, the next most anticipated fight in the sport of boxing on the Sept. 14 pay-per-view. Yes, it's done. Yes, Danny 'Swift' Garcia versus Lucas 'The Machine' Matthysse will happen, and yes it will happen on Sept. 14 as part of 'The One.' The One just got another one."
By the crudest of calculations, and assuming a $3 million combined payday for Garcia and Matthysse, they will need to generate around 100,000 extra buys to pay for the bout (taking into consideration the cable company and satellite services cut of about 50% off the top). But this is absolutely doable and even in a worst case scenario, Golden Boy and Mayweather Promotions won't feel any sort of real financial burden from taking this risk.
Highly rumored for the third slot on "The One" is Austin Trout vs. Erislandy Lara in a significant junior middleweight clash that would send the winner to the head of the line of top 154 lb. contenders. Both slick lefties, Trout-Lara won't likely be Fight of the Year material, but it will be a nice reward for the hardcore fight fan who doesn't just buy a show for the main event.
The fourth slot on the PPV is still the stuff of internet rumor and fan speculation. Rumor has recently surfaced of Ishe Smith vs. Carlos Molina for Smith's IBF 154 lb. title. Other than that, everything from Adrien Broner vs. Marcos Maidana (A wonderful way to give Broner, Golden Boy's hottest American fighter, exposure to a true main stage audience) to Seth Mitchell vs. Chris Arreola (Just a good, old fashioned heavyweight slugfest) has seen a life in social media. However, it's unlikely that the opening slot on such an expensive card will be anything bigger than a young prospect in a gimme showcase bout.
Still, what more can a fight fan ask for? Three major, truly significant bouts featuring elite-level talent on the same PPV card. If everything goes according to plan and "The One" stays stacked and fan-friendly, a tip of the hat must definitely go to Golden Boy.
It's easy to be negative in the world of boxing. In this sport, good stuff happens almost in spite of the inept and/or corrupt work of its power brokers. In this case, though, there's nothing but good work and positive vibes.
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Paul Magno was a licensed official in the state of Michoacan, Mexico and a close follower of the sport for more than thirty years. His work can also be found on Fox Sports and as Editor-in-Chief of The Boxing Tribune. In the past, Paul has done work for Inside Fights, The Queensberry Rules and Eastside Boxing. For breaking news, additional analysis, and assorted crazy commentary, follow him on Facebook, @TheBoxingTribune or on Twitter, @BoxingBTBC.
Source: Yahoo Sports
- Sports & Recreation
- Lucas Matthysse
- Danny Garcia
- Canelo Alvarez