Recently, it was being reported that Go Daddy may not be using Danica Patrick in the upcoming advertising campaign. The NASCAR driver has had a rough season and some questioned whether the change was due to her performance this season. The company has indicated that it simply was looking to make a change and hired an outside firm to be in charge of the advertising this year. Patrick generally appears in the Super Bowl commercial and she hopes to appear in the upcoming one as well but she is busy focusing on racing rather than her role in the advertisement. She is probably nearly as well known for her role with Go Daddy as she is for her racing. Here is a look at other female athletes who played integral roles in advertising for a particular brand.
After her career as a competitive skier ended in the 1970s, Suzanne Chaffee appeared in advertisements for ChapStick. In the ads, she was known as Suzy ChapStick and these commercials featured her skiing. Though she would later parlay her success as Suzy Chapstick into other advertising gigs, she is still remembered as the cheerful skier on the ChapStick commercials.
Tennis star Maria Sharapova first signed a deal with Cannon in 2004 when she was just 17. She starred in several commercials for the PowerShot camera where she took her own photos using the camera. One memorable commercial featured her dog. For several years she was the face of the brand and the commercials were very memorable.
Mary Lou Retton
In 1976, Mary Lou Retton was the first female United States gymnast to win the Olympic gold medal in the all-around competition. Due to her fantastic performance, she became the first spokesperson for Wheaties. She not only appeared on the box, as so many other athletes have done, but she also appeared in television commercials and in personal appearances to promote the brand. She may have helped pave the way for future female gymnasts to gain success in commercial endeavors.
In 2009, Anna Kournikova became the face of K-Swiss. K-Swiss makes shoes and particularly focuses on athletic footwear. Kournikova was a high profile tennis player. Though she may not have always been the top tennis player in the world during her career, she was one of the most recognizable female players. K-Swiss hoped that she would help the company get new customers and standout from the crowd.
Stephanie Rice has been paid for doing advertising for Speedo and SunRice. Shortly before the 2012 Olympic Games, the sometimes controversial Australian swimmer got a certain swimsuit in the headlines. Rice had been showing off a swimsuit on Twitter that she received as a gift from designer Ellie Gonsalves. The picture made headlines and sent sales skyrocketing. Though she was not paid, she will likely be receiving a package from the designer as thanks.
Though Kristin Watt is not a fan of all sports, she does follow the news on most sports religiously. Major news events in sport do tend to ripple out to others and she makes sure that she never misses the big stories.