The NASCAR #Gen6 Road to Daytona Fueled by Sunoco -- a multi-city media blitz introducing the 2013 NASCAR Sprint Cup Series Chevrolet SS, Ford Fusion and Toyota Camry to America -- kicked off this week in Detroit. Additional visits to New York City and other locations are on the schedule before the tour culminates in Daytona Beach, Fla. on Feb. 13-14 for Daytona Speedweeks.
Some highlights of the NASCAR #Gen6 Road to Daytona Fueled by Sunoco:
Tuesday, Feb. 5
? In Detroit, Autoweek hosted a breakfast and panel session at the College for Creative Studies. Participants included Mike Helton, NASCAR president; Robin Pemberton, NASCAR vice president of competition; Kim Brink, NASCAR vice president of brand, consumer, series marketing; Jim Campbell, U.S. vice president of performance vehicles and motorsports, Chevrolet; Jamie Allison, director of Ford Racing; and David Wilson, senior vice president of Toyota Racing Development. Autoweek Editorial Director and Associate Publisher Dutch Mandel moderated the conversation. The program was streamed live on NASCAR.com and autoweekracing.com.
Wednesday, Feb. 6
? On Day 2, defending NASCAR Sprint Cup Series champion Brad Keselowski and the new Gen-6 cars visited the ESPN campus in Bristol, Conn. Keselowski (@keselowski) and the cars were the lunch-hour hit as he signed autographs for ESPN employees at the ESPN Cafe, while staff posed for photos with Keselowski's No. 2 Ford Fusion, the Chevrolet SS driven by Dale Earnhardt Jr. and the Toyota Camry driven by Clint Bowyer. Keselowski also appeared on several ESPN programs including SportsCenter and Pardon the Interruption, and filmed a "This is SportsCenter" commercial. On a related note, NASCAR Now is back Friday on ESPN2 from the NASCAR Hall of Fame.
Thursday, Feb. 7
? Two-time Daytona 500 winner Michael Waltrip and his team's No. 15 5-hour ENERGY Toyota stopped by FOX Plaza in Manhattan to chat with FOX News Channel and FOX Business Network. Tweeting his way through midtown (@mw55), he then visited SiriusXM Satellite Radio's headquarters to talk about the Daytona 500 on FOX on Feb. 24.
Monday, Feb. 11
? NASCAR President Mike Helton, 2012 NASCAR Sprint Cup Series championship runner-up Clint Bowyer (@ClintBowyer) and Miss Sprint Cup Jaclyn Roney visited CNN Center and spoke with the host of "HLN Morning Express with Robin Meade." Meade is a NASCAR fan, who appeared at the 2012 NASCAR Sprint Cup Series Awards and has sung the national anthem before races at Daytona and Sonoma.
Tuesday, Feb. 12
? The tour also visited Jacksonville, Fla., where Mayor Alvin Brown welcome the Gen-6 cars, Daytona International Speedway President Joie Chitwood III and NASCAR Vice President of Public Affairs and Multicultural Development Marcus Jadotte. The Chevrolet SS, Ford Fusion and Toyota Camry then made the less-than-100 mile trip to Daytona Beach and the headquarters of the sport. NASCAR President Mike Helton and ISC Chief Executive Officer Lesa France Kennedy addressed their company's employees as the cars rolled into the International Motorsports Center parking lot.
The NASCAR #Gen6 Road to Daytona Fueled by Sunoco can be followed on Twitter via @NASCAR and @SunocoRacing using the hashtags #Gen6 and #NASCAR. Since 2004, Sunoco has been the "Official Fuel of NASCAR," providing fuel for NASCAR's three national series -- the NASCAR Sprint Cup Series, the NASCAR Nationwide Series and the NASCAR Camping World Truck Series.
The NASCAR #Gen6 Road to Daytona Fueled by Sunoco arrives in Daytona Beach, Fla. on Feb. 13, and will be on display throughout the annual NASCAR Media Day scheduled on Feb. 14.