Believe it or not, Perry Ellis is now endorsing Perry Ellis

Seldom has there been a more perfect marriage between a company and the athlete endorsing it.

Perry Ellis, the former Kansas basketball star, shared on social media on Wednesday that he has landed a sponsorship deal with Perry Ellis, the clothing brand.

The sportswear brand released a statement to Yahoo Sports on Thursday morning confirming the clever partnership between namesakes. Lisa Kauffman, Executive Vice President and Chief Marketing Marketing Officer for Perry Ellis, said the company is “very excited about the association” because the “playful partnership stays true to the fun, lighthearted nature of the brand.”

Asked to provide further details about how the sponsorship deal was conceived and what the campaign will include in the future, Perry Ellis clothing brand publicist David Shulman said he had no further information at this time.

Perry Ellis, the basketball player, averaged 16.9 points and 5.8 rebounds as a senior for Kansas last season, but the 6-foot-9 forward was not selected in last week’s NBA draft. Ellis will play for the Dallas Mavericks Summer League team in July.

The publicity the deal between Perry Ellis and Perry Ellis has generated could lead to some other perfect pairings between athletes and brands.

Diamond Stone and Shane Company? Marcedes Lewis and Mercedes Benz? Howard Johnson and Howard Johnson? Get ready. They’re coming.