As a rookie, Floyd was inconsistent at best. He notched 45 receptions for 562 yards (12.5 YPC) and two touchdowns, but he had to earn his playing time.
Early on, he was not getting many snaps. According to ProFootballFocus, he saw 19 snaps during his rookie debut, Week 1 against the Seattle Seahawks. Then, in his first road game, Week 2 at New England, he was on the field just six offensive plays. From there, he was on the field a lot more and ended up with 569 snaps.
He did not have a reception in either of those two games.
Floyd showed the most promise during the final game of the season, as he became just the 10th player since 1960 to record at least eight receptions against the San Francisco 49ers while averaging 20-plus yards per catch -- he had eight receptions for 166 yards (20.75 YPC) and a touchdown.
The entire list of 10 players can be found here, courtesy of ProFootballReference.
What does Floyd offer in 2013? Darren Urban of AZCardinals.com offered a menu of things Floyd has done to become a better receiver since his rookie season ended. That includes, oddly enough, changing his diet. Urban wrote that he eats a lot of vegetables and fish, and he eats less red meat now than when he was in college.
"A lot of this stuff I'd never even had before," Floyd told Urban. "My mom never forced me to eat stuff I didn't like. But I'm getting better at it. (Good eating) is critical in maintaining your health and conditioning. With the heat and how much we run, you have to put the right things in your body."
Along with better eating habits, he has made himself a better route-runner. That led to Floyd -- according to Urban's report -- being Palmer's No. 1 target during the organized team activities that recently concluded. Even over Larry Fitzgerald himself.
It is far too early to assume that means anything other than Palmer attempting to gain a trust with Floyd now so he's not force-feeding him the ball during camp to make it happen, but we can speculate all we want. Right now, that bodes well for Floyd.
He is likely to be the No. 2 receiver on the field next to Fitzgerald in 2013. And with Fitz being moved all over the place this offseason, reportedly learning three different receiver positions, Floyd could be looked to as more of an outside guy and deep threat. That could mean big-time numbers out of the big, young receiver.
Cardinals head coach Bruce Arians sees his potential as well.
"I am really happy with him," Arians told Urban. "I see him making leaps and bounds getting better. He's very serious about what he does. He doesn't like to make mistakes. He's totally bought in, and if he just continues to improve his fundamentals he's another guy who can have a breakout year."
Floyd has everyone excited about the type of year he can have, and if he keeps improving -- as Arians suggests he has -- there is no reason he cannot be a 1,000-yard receiver in 2013, much like Fitzgerald became in year two as a pro.
Shaun Church has covered the Arizona Cardinals for more than three years on various online publications and considers himself a life-long fan. His work has been featured on Bleacher Report, Football Nation, The Boston Metro, ESPN.com and more.
Questions or comments? E-mail Shaun at email@example.com
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