50 Cent's new promotional company, TMT Promotions, has been making some major waves since officially tossing its hat into the crowded boxing ring less than two weeks ago.
The rapper's new outfit has already picked up talent such as Yuriorkis Gamboa, Andre Dirrell, Celestino Caballero, Billy Dib, and Zab Judah. Most recently, though, The Money Team made a play for three-division world champ, Miguel Cotto.
According to several media sources, Cotto was pursued by TMT, but ultimately decided to stay a free agent. Just one fight removed from the ending of his multi-year deal with Top Rank, Cotto obviously felt that maintaining free agent status was to his benefit at this stage of his career.
If he had signed, the Puerto Rican battler, who most recently put in a truly entertaining effort in a unanimous decision loss to Floyd Mayweather on May 5th, would surely have become one of the crown jewels of the upstart promotional company's roster and their biggest exclusive draw so far.
The whole TMT-Cotto situation brings up one key issue lost in the buzz surrounding 50 Cent's buying frenzy-- The company, which currently boasts some excellent fighters, does not have a single major draw among the bunch, unless Mayweather officially comes aboard.
Without Mayweather, the rest of the roster is relatively weak in the area of actually putting butts in seats and/or selling TV fights. Guys like Gamboa and Dirrell are true world class talents, but honestly, neither can sell a ticket or pack an arena and Zab Judah, who does carry name recognition, is long removed from his best days in the sport.
So, with this in mind, TMT Promotions needs the marquee fighter. If Cotto has turned them down, the only remaining possibility is Mayweather, himself.
And what happens if Mayweather also decides to stay independent or if the 50 Cent-"Money" Mayweather "bro-mance" falls apart?
TMT Promotions could very well fall apart before it even gets off the ground.
Talent is great and titles are outstanding, but at the end of the day, it's all about paying customers and a fighter's ability to bring them to the fight.
Paul Magno was a licensed official in the state of Michoacan, Mexico and a close follower of the sport for more than thirty years. His work can also be found on Fox Sports and The BoxingTribune. In the past, Paul has done work for Inside Fights, The Queensberry Rules and Eastside Boxing.
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