July 13, 2010
Pete Carroll has felt compelled to put on his game face since the NCAA's unsparing rebuke of the "general campus environment" during his tenure at USC. He's appearing on a near-daily basis to express his shock, accept responsibility and fight back with his side of the story. He'll be appearing in a taped segment on HBO's "Real Sports" Wednesday night to defend USC's honor as the show attempts to "re-examine" the case against the Trojans in 2004-05.
This being Pete Carroll, of course, relentless optimism will always carry the day – well, optimism and petty vandalism. Carroll strategically employed the latter Monday when he left his mark on a wall at the Burger Joint in Manhattan, one of the stops on the first day of a tour to promote his new book, "Win Forever." (The second edition will be retitled "Win For Five-and-a-Half Years Pending Appeal.") The junket resumes Tuesday with an early stop at Fox News and the full gauntlet of SportsCenters, radio spots and studio chats at ESPN.
Now, I am certainly not suggesting Carroll carve self-improvement slogans into specific on-air personalities while he's in Bristol. That would be premeditated conspiracy. But let's just say a certain "Bris Cherman" offers an ample palette if inspiration strikes.
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Matt Hinton is on Twitter: Follow him @DrSaturday.