Jeremy Lin is raising ticket prices across NBA
Jeremy Lin has sparked a revival among Knicks fans, many of whom had begun to write off the season as yet another losing effort. Knicks fans have been clamoring for a dominant team for over a decade – the Knicks haven’t won 50 games or made it past the first round of the playoffs since Patrick Ewing left in 2000 – and Lin has given them a reason to hope.
|In Pictures: The NBA’s most valuable teams|
That hope has translated to increased ticket prices for games at Madison Square Garden. The price of Knicks tickets is up an average 27 percent since Lin broke onto the scene with 25 points off the bench in a 99-92 win over the New Jersey Nets.
More interesting, however, is the effect that Lin is having on the rest of the league. The Knicks will head to Toronto on Tuesday to face the Raptors, who then play the San Antonio Spurs at home the very next night.
Despite their recent success, the Knicks are still only 13-15 and sit well behind the Philadelphia 76ers for the Atlantic Division lead. The Spurs, on the other hand, are a red hot 19-9 and are currently riding a seven game winning streak.
But the Spurs’ success doesn’t begin to compare to Linsanity in terms of demand for tickets. The Raptors have tickets listed for both games, and the price difference is immense. The cheapest seat in the house for Spurs-Raptors is a very affordable $12.50. That very same seat at the Knicks game the night before? $44.
The Lin Effect is also apparent on the secondhand market. There are plenty of balcony-level tickets available on StubHub for both games. To watch the Knicks, fans will have to shell out at least $33, and balcony tickets are priced as high as $92. For Wednesday’s Spurs game, those same balcony seats are going for as little as $9 to $15.
These price differences reflect consumer demand to watch Lin’s recently rejuvenated Knicks team, and they indicate that Linsanity is a league-wide sensation. With Carmelo Anthony and Amar’e Stoudemire expected to return to the lineup this week, those ticket prices will only soar higher.
Other popular content on Yahoo! Sports:
• LeBron James reportedly threatens to beat up heckling fan
• ‘White Boy’ Landon Clement becomes surprising face of North Carolina Central basketball
• Rogers: Zambia’s win in the Africa Cup of Nations is a resounding triumph over tragedy