August 12, 2008
Apropos of nothing, here's a quirky little video I just got e-mailed to me of LeBron James acting goofy on the set of a recent vitaminwater shoot. It's sort of a one-minute compilation of James dancing to Montell Jordan's greatest hits — and, at times, no music at all — during down-time while on set with Kobe, Dwight Howard, Chris Paul and Deron Williams.
The theme of the new campaign is USA basketball team building exercises, hence the campfire and boardroom settings. If you're interested, or thirsty, here's a look at one of the ads, after the jump. The snake parked in front of Kobe is a hilarious, subtle touch.