If the tabloids are to be believed — and in my world, they always are — Lamar Odom(notes) moves a hell of a lot quicker with his women than he does contract extensions.

That's right. Even though they've been dating, what, all of 13 days, insiders tell Ken Baker of E! News that the Lakers forward and reality TV "star" Khloe Kardashian are already "talking about rings" with plans to wed.

That sound you just heard? Oh, just a large fraction of the Lakers' fan base crying themselves to sleep.

I'm sorry, stacked team or not, there is no way the Lakers repeat as champions next year if a Kardashian is involved. Look what happened to Reggie Bush after he started dating Khloe's hotter sister Kim. Nothing. I'm telling you, a "Kardashian Kurse" is alive and well, my friends. Bruce Jenner knows what I'm talking about!

Anyway, back to the gossip at hand: Both Lamar and Khloe haven't publicly addressed the rumor yet, so maybe it's just that. Their representatives also declined to comment on the matter. Tricky buggers.

I can't believe I'm going to say this, but I have to side with MediaTakeOut.com's take on the report — the whole thing reeks of a publicity stunt.

According to MTO's, um, "sources," Lamar is trying to promote his new clothing line — Rockin' Rich Soil Clothing — while socialite Khloe is trying to save the ratings of her two E! reality shows — "Keeping Up with the Kardashians" and "Kourtney and Khloe Take Miami." They're a match made in business heaven.

Then again, before "dating" Lamar, Khloe was romantically linked to ex-Wolves guard Rashad McCants(notes), so maybe she's just trying to lock up a NBA'er before the league's lowered salary cap hits. Sound move.

Cheers, Sports By Brooks. I think.