Wed Sep 08 06:00pm EDT
As I'm sure you know, LeBron James'(notes) signing with the Miami Heat changed literally every single facet of the NBA. From big things like the way teams are constructed to little things like how much sunscreen Zydrunas Ilgauskas(notes) will need to buy for his head this year, LeBron's choice to take his talents to South Beach have had an Ashton Kutcher-like butterfly effect on everything we know about the NBA.
Included in that "everything" — LeBron's signature. Ever since he joined the NBA, LeBron's Hancock has been a stylized No. 23. But now, since he'll be wearing the No. 6 in Miami, he's had to remix his autograph. As you can imagine, it's all part of a well thought out brand strategy, which LeBron illuminated for the Miami Herald.
It's a season of change for LeBron as he has decided to revamp his signature, too. Since 2003, James has always signed his first name with a looping "L'' that closely resembled the start of his uniform No. 23. Now he has tapered that with a more definable starting letter and added ``#6'' to each autograph.
"It just feels right. This marks a new beginning for me,'' said James in an exclusive interview with Upper Deck, the sole supplier of his authentic memorabilia. "Miami represents a new chapter in my basketball career. I'm really looking forward to it. It's gonna be fun. And I'm gonna do what I can to the best of my ability to bring home a championship to that city.''
If you're keeping score at home (nerd), that's a new team, new number, new logo and new signature for LeBron James, all in a matter of months. It's almost like he's trying to leave something in the past, but I'm not sure what that could be.
It's TBS "Very Funny" that LeBron is intentionally teaching himself a cool new signature, which is something middle-school kids do when it's time to sign yearbooks. And just think of all the hoops LeBron will have to jump through to get the signature card at his bank changed — such a hassle for 11 letters. Great basketball hoop metaphor by me, though.
One good part about LeBron getting tired of writing his name the same way all the time is that all those old autographs will instantly become more valuable since they're now retro. If you happen to own a signed LeBron Cavaliers jersey, that thing is going to be worth some serious dough, assuming it's not burnt to a crisp.