September 09, 2010
There are a lot of ways to become famous in the NBA. Probably the most successful, though hardest to accomplish, is to be really, really good at basketball. Like, so good that other guys in the NBA look at you and say, "Wow, he's great." Those kind of skills get players tons of fans. Another effective approach is to marry a Kardashian. The options may be limited, but it seems to have worked out well for Lamar Odom(notes). Among the other ways to become extra notable for playing basketball are to play so hard and so well that you become a local favorite with hopes that that translates to the national stage, or you can just be awesome on Twitter.
Jared Dudley(notes) has combined those last two methods to become one of the Phoenix Suns' most noteworthy players, possibly only behind Steve Nash(notes) in terms of popularity. But he's not just stopping at tweeting and moving his feet on defense. He's got plans for this season. Big plans. The Arizona Republic's Paul Coro breaks it down:
His plans for this season include:
* Now that his jersey is for sale in the Team Shop, Dudley plans on buying them and giving them away to fans on Twitter.
* He wants to give away Dudley bobbleheads to fans and is willing to pay for them to have them made.
* Inspired by slam dunk contest "10" cards, Dudley wants to pay for the making of cards that have a photo of him flashing his 3-point hand signs after he makes a 3 so fans can hold them up when he makes one.
* He wants to have a weekly one-hour radio show on a Valley hip-hop station, guaranteeing Steve Nash, Larry Fitzgerald, Amar'e Stoudemire(notes) and Steve Kerr as guests.
Interactivity, you guys. Interactivity. It's the wave of the future, probably. Just think of the extra exposure Dudley will get when he makes a playoff three and the cameras cut to a crowd full of his faces on sticks. Look at Peja Stojakovic(notes) — people still love him, mostly because of the giant Peja heads New Orleans has running around. And free bobbleheads? C'mon, that's a genius move. Since he's in charge of their production, they might even look like him which would be an added bonus. Plus, when you consider how bad the Steve Nash doll turned out, it's probably the safest route. This guy's a thinker.
This coming season, with Amar'e Stoudemire on the Knicks and Jason Richardson(notes) as the one of the least charismatic hyperathletic players around, Phoenix fans are going to be dying for someone to love when Nash goes to the bench. Dudley's a perfect choice, even if getting Steve Kerr on a hip-hop station isn't.