Ball Don't Lie - NBA

Ball Don't Lie dispatched our man Devine in Boston — an honest-to-God journalist most days, a fibbing-to-Shamgod blogger others — to the Naismith Memorial Basketball Hall of Fame in Springfield, Mass., to check out the HoF's much-discussed new exhibit on Michael Jordan. Here's his take and photos ...

SPRINGFIELD, Mass. — There's a Bugs Bunny sneaker.

No joke, guys. Among the many mementos included in "Become Legendary: The Story of Michael Jordan," there's a Bugs Bunny sneaker. A big, black-and-gray "Air Bugs" kick (or was it "Hare Jordan?"), encased in Plexiglas and given prime real estate on a 40-foot-long timeline that traces MJ's rise to immortality.

Its inclusion in the "Become Legendary" exhibit, launched last month at the Naismith Memorial Basketball Hall of Fame in advance of No. 23's impending induction, is contextualized by the fact that "Space Jam" was yet another marketing coup for Jordan, one that capped a 1996 chock full of top-shelf accomplishment: the Sherman's March to 72-10; the return to first-team All-Everything status; the sweep of All-Star, league and Finals MVPs; the fourth ring; and the all-time shhhhh to those who clucked after his comeback from baseball in Birmingham. (The copy accompanying the shoe includes the following text: "The film was a huge success, and was loosely based on events in Jordan's life." Mostly, the parts where he's tight bros with Wayne Knight.)

And yeah, that's all true. (Especially that thing about Newman.) "Space Jam" was a hit — with $90.4 million in domestic ticket sales, it's still the highest-grossing basketball movie of all time, according to Box Office Mojo. It entered theaters just before Thanksgiving, so it did end Jordan's year in a temporal sense, and sharing the screen with iconic pop culture figures like the "Looney Tunes" characters did represent another step in Jordan's expansion beyond "basketball player" and into something more akin to "all-purpose public entertainer." Fair enough, considering the exhibit's intent is to celebrate Jordan as not only the G.O.A.T., but also the nexus of modern-day athletic mythology.

But still, seeing that shoe — such an encroaching, goofy, reverence-draining element — share space on the same stretch of wall as Jordan's 1981 McDonald's All-American jersey and the University of North Carolina practice shorts he famously wore underneath his Bulls gear is jarring and, from a basketball fan's perspective, kind of insulting. Like, "You've got 15 years worth of the career of the greatest and most accomplished athlete of my lifetime to pull from, and you're giving us 'Space Jam?'" Really?

To be fair, some portions of the exhibit do explore and illuminate Jordan's actual life in basketball. Sections on UNC and the Bulls touch on his time in those formative locales and flesh out some of the key characters in his development, like Dean Smith and Phil Jackson. (The Chicago piece also includes a small, awkward statue, presented without comment, of Jordan in mid-dunk, sans tongue-wag.) Hanging from the rafters are jerseys from each step in his journey, starting with the blue-and-yellow of Emsley A. Laney High School in Wilmington, N.C., and stretching all the way to the Wizards' home whites.

A wall-sized tight shot of Jordan's back, name and number details his jaw-dropping resume of awards and honors. And when it's not pimping cartoon characters, the timeline does hit relevant on-court high points, like dropping 63 on Boston in '86, averaging 35 per on 53.5 percent shooting in '88, the dagger over Ehlo in '89, the Double Nickel at MSG in '95 (an event so tragic that it may or may not have led a 12-year-old Devine, rooting for Starks and Oak during a temporary break from "Golden Axe II" on Genesis, to cry big, fat, Hydrox-fueled tears).

Even cooler, an adjoining exhibit called "The Finals: Championship Moments" — a presentation of 30 images selected by NBA Senior Photographer Andrew D. Bernstein from the last 25 years of NBA championship series — shows off not only eight fantastic shots of Jordan in the Finals, but also the actual section of floor where Jordan hit the shot over Bryon Russell that put away Utah in 1998. Here's what the accompanying copy says: "The hardwood flooring on display here is the Delta Center flooring where Jordan broke the hearts of Jazz fans everywhere and cemented his place in history." (So, um, Jazz fans, maybe you'll want to think about avoiding that room.)

All things considered, though, "Become Legendary" isn't concerned with the fan's perspective — at least, not primarily. The press release announcing the exhibit's launch said the Hall of Fame "partnered with Jordan Brand, a division of NIKE, Inc. to create" the celebratory spread; as Richard Sandomir pointed out in The New York Times a couple of weeks back, what that really means is that the exhibit was "designed, installed, written, curated and paid for by the Jordan Brand" — an investment that Hall of Fame President and CEO John L. Doleva said in an interview with the Republican newspaper of Springfield cost the brand a cool $250,000. (Nike denied the quarter-mil figure in Sandomir's Times article.)

As a result, Nike's influence isn't limited to the constant theatrical loop of the four-minute "What is Love?" Jordan Brand commercial in a small seatless theater at the center of the exhibit, or the section displaying the 24-year evolution of the Air Jordan shoe, a visually compelling showcase of sneakers framed by promotional images of the early Jordan, sketches of designs, notes on production elements and the like. It permeates everything, from the reference to the Jumpman logo as "an international status symbol of aspiration and success" to the inclusion of a pro-Nike Spike Lee quote alongside a note on the 1988 debut of the "Mars Blackmon" commercials ("Never before in the history of American business has a company put a black individual as the face of a company, and what Phillip Knight did was revolutionary").

It also taints, to some degree, the items included in the shrine, as Sandomir reported: "Those six Chicago Bulls championship rings encased in plexiglass? He doesn't own any of them. The wall of Air Jordans that looks like a display at Foot Locker? Jordan didn't soar in any of them. ... Not a jersey, a ball or a sneaker came straight from Jordan," but were pulled instead from Nike's corporate stash. So when you look at the McDonald's All-American jersey or the UNC practice shorts, you're not really seeing Michael Jordan's history, but instead sort of a buffed-and-shined, not entirely authentic re-purposing. The effect is ... well, odd, and possibly grimy. Like the game itself — the game Jordan mastered, the reason he's being inducted this weekend — is ancillary to the story it created, to the way it can be shaped and presented.

For what it's worth, the presentation of "Become Legendary" caught the eye of Darcy St. Onge, a 23-year-old studying visual communication design at the University of Hartford. He was at the Hall last Friday as part of a class trip to study the way different exhibits were designed and what their compositions were intended to lead visitors to focus on. So what did the Jordan exhibit lead him to focus on?

"The way that Michael Jordan was not just a basketball player ... It's definitely more of an homage to his accomplishments," he said.

"That, and all the shoes."

You can reach Devine at devineboston@gmail.com or follow him on Twitter.

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26 Comments

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  1. pecrawley
    1. Posted by pecrawley Wed Sep 09, 2009 2:55 pm EDT

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    Great piece! Really enjoyed it. Thanks for bringing perspective to all of us who can't visit the exhibit first-hand.
  2. QuAzY
    2. Posted by QuAzY Wed Sep 09, 2009 2:56 pm EDT

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    Wow!
  3. QuAzY
    3. Posted by QuAzY Wed Sep 09, 2009 2:56 pm EDT

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    Wow!
  4. josephb
    4. Posted by josephb Wed Sep 09, 2009 2:57 pm EDT

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    1st.....this is a tight exhibit! G O A T
  5. Lajames W
    5. Posted by Lajames W Wed Sep 09, 2009 2:59 pm EDT

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    Jordan wasn't just a ball player and his influence was felt across all media and all America. His doing Space Jam brought a black face to more white children's bedroom walls than anything else in the civil rights lexicon. The commercials did the same MJ and MJ (Jackson) continued the work of the great civil leaders of the 60s and 70s to new heights. He was the manifestation of "the Dream" MLK had. So if Bugs Bunny seems out of place just remember all of the racist imagery that Warner Brothers put on the screen in Decades past (and Disney). A Hall of Fame is just that...
  6. J.E. Skeets
    6. Posted by J.E. Skeets Wed Sep 09, 2009 3:00 pm EDT

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    Pecrawley's on point — Great post, slick photos. Well done, Devine.
  7. Michael J
    7. Posted by Michael J Wed Sep 09, 2009 3:21 pm EDT

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    You know whats said about this whole thing. I am from the Springfield area and this almost NO coverage of it in our area. You think this would be a huge deal and it would be every newspaper. But so far to date I think i have only seen one article on it locally.
  8. pho
    8. Posted by pho Wed Sep 09, 2009 3:28 pm EDT

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    Everybody get up it's time to slam now
    We got a real jam goin' down
    Welcome to the Space Jam
    Here's your chance do your dance at the Space Jam
    Alright....
    Come on and slam and welcome to the jam
    Come on and slam if you wanna jam
  9. Devine
    9. Posted by Devine Wed Sep 09, 2009 3:35 pm EDT

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    @Lajames W: Great point by you, and one that maybe could have been made more forcefully in the exhibit itself -- with the exception of the Spike quote (which appears more as an "attaboy" for Nike than anything else), there's not much constituting a statement/evaluation of Jordan's influence on racial attitudes. Maybe that's something they can add, though.
    @The rest of you: Aw, p'shaw. You're too kind.
  10. emar m
    10. Posted by emar m Wed Sep 09, 2009 10:07 pm EDT

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    That's why everybody wants to be like Mike.......
  11. T
    11. Posted by T Wed Sep 09, 2009 11:19 pm EDT

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    There will never be another Jordan, well maybe his sons but they will not be as good as him.
  12. john w
    12. Posted by john w Wed Sep 09, 2009 11:28 pm EDT

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    legendary or GOAT, greatest of all time
    Mj is mj
    Basketball will not be the same without him
  13. Mark V
    13. Posted by Mark V Thu Sep 10, 2009 3:33 am EDT

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    MJ was and still is the single most influential person in basketball history. He changed and elevated the game to levels never seen before. But it was not just basketball, but also the athletic footwear industry! Look at how much focus everyone puts on athletic footwear now, with the designs, technology etc. It all started with the first pair of Air Jordans.
    That said, Jordan really needs to thank the people who helped him throughout the years. Specifically Bulls GM Jerry Krause, whom Jordan doesn't praticularly like. Without Krauses' wisdom in putting together the Bulls teams in the early 90s and when Jordan came back from his 1st retirement, Jordan probably wouldn't have won as many NBA titles. I really believe that.
  14. lnfam0u5
    14. Posted by lnfam0u5 Thu Sep 10, 2009 3:48 am EDT

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    mj = basketball god.
  15. SamH
    15. Posted by SamH Thu Sep 10, 2009 3:52 am EDT

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    I cant be the only person that is NOT surprised that Jordans exhibit is corporate heavy??? Not that I think its ok or good, just not surprising. Nothing against Jordan. As a player and athlete, there will never be another like him in the NBA. But as a person, history and record shows that he isn't one of the legendary athlete's thats also a great person. Jordans selection of Thompson, a person he's never met, to present him screams to me how Jordan must view or be viewed by most of the people that were surrounded by him in the NBA. That being as said earlier, that Jordan was a great player but not a great person.
  16. MARX
    16. Posted by MARX Thu Sep 10, 2009 4:37 am EDT

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    Spent half my life in chicago and was fortunate to see him play live...here's to you mike
  17. butchy1104
    17. Posted by butchy1104 Thu Sep 10, 2009 5:02 am EDT

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    Finally the GOAT will be inducted into the Hall of Fame. Thank you Michael Jordan.
  18. Dre H
    18. Posted by Dre H Thu Sep 10, 2009 7:47 am EDT

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    @familyguyrules...umm actually he has met Thompson if do more reading elsewhere rather tryin to bash Jordan for being not being a so called great person then you would know that. The reason he chose Thompson over anyone else is because he said Thompson inspired him to the play the game and he pretty much played just like him.
  19. yourchildrenarefood
    19. Posted by yourchildrenarefood Thu Sep 10, 2009 10:49 am EDT

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    @familyguyrules
    how is he not a great person if he chose thompson to induct him? i think that just shows that he has respect for the game and its history, for the players who have come before him and what they have accomplished.
    that's the problem with some of the players these days. i'm not gonna even mention names but there are some who act as if they are basketball's past, present and future. that's just my opinion though.
  20. nazarethmail
    20. Posted by nazarethmail Thu Sep 10, 2009 3:12 pm EDT

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    I was at Springfield last month and enjoyed the Jordan Exhibit - What u missed out was the quote about why he was successful - I quote "I've missed more than 9000 shots in my career, I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over again in my life. And that is why I succeed."
    -- The quotes and acceptance of failure and the strive to succeed on & off the court has made him legendary
  21. SamH
    21. Posted by SamH Thu Sep 10, 2009 3:26 pm EDT

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    I apparently misread or the article was misquoted about Jordan not having met Thompson. That does little to change what is a fact about Jordans personal character, his off court behavior. His gambling, adultery, known acts of poor behavior in public (telling a cab driver to run over paparazzi, not that I disagree with him but he has lived a priveleged life and has to deal with that). I'm not trying to bash Jordan, I feel its well documented and known that he isn't the most respectable person off court. What I'm saying is that leads into me not being surprised by the corporate heavy exhibit, which is in poor taste. Which I'm surprised non of you Jordan ***huggers have addressed or responded to that fact. "Not a jersey, ball, or a sneaker came straight from Jordan"
  22. khanz17
    22. Posted by khanz17 Fri Sep 11, 2009 12:33 pm EDT

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    nO one can replace michael jOrdan even if kObe bryant, dywane wade nor lebrOn james..
  23. khanz17
    23. Posted by khanz17 Fri Sep 11, 2009 12:34 pm EDT

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    nO one can replace michael jOrdan even if kObe bryant, dywane wade nor lebrOn james..
  24. Jessie
    24. Posted by Jessie Fri Sep 11, 2009 1:18 pm EDT

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    You Still Aint The Best Sike!!!!

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