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NASCAR Gets a New Sponsorship with Bojangles: Fan Reaction
On Mar. 15, NASCAR announced a new sponsorship with Bojangles for the Darlington Raceway in 2012. The contract has been set for five years with the company getting its name attached to the Southern 500 race. I think any sponsor that NASCAR is able to secure is one of the positive steps in helping the organization survive in this economy.
Bojangles at the Track
In addition to becoming the title sponsor of the Southern 500 in South Carolina, Bojangles will be offering its food at the concession stands. Fans who visit the Darlington Raceway will now be able to purchase the famous fast food with fish sandwiches and fries as confirmed items. However, NASCAR will not be limiting the sale of Bojangles' food to one track.
Bojangles will also offer its food at the Richmond International Raceway, Daytona International Speedway, Talladega Superspeedway and Martinsville Speedway. Although getting a new title sponsor for the Southern 500 is a positive step for NASCAR, I think Bojangles is getting a generous deal. By sponsoring only one race, the company will now have access to four other races.
The Stage at the NASCAR Hall of Fame
Eschewing the usual fake plants and flag decorations, Bojangles proudly displayed its fast food boxes on the stage at the NASCAR Hall of Fame on Mar. 15. The boxes also decorated the top of the pace car that displayed the new Bojangles Southern 500 label. This sponsorship will replace the previous one that NASCAR had with Showtime for the Darlington Raceway. The track also benefits from having a deal for five years that provides security. As sponsors turn away from NASCAR, Darlington will be one of the few places that do not have to worry for several years.
Fan Reactions on Facebook
Bojangles' fans on the company's official Facebook page seem thrilled about the sponsorship. The comments have been positive, and fans like the idea of having Bojangles at the concession stands. The company's deal will also let them expand beyond the Darlington Raceway to four other tracks. The next Southern 500 race will be on May 12.
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Growing up in Indiana, Lana developed a love for motorsports at an early age. She follows NASCAR, IndyCar and Formula One. Follow @Lana_Bandoim on Twitter.
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