TUMS to partner with Michael Waltrip Racing

TUMS has announced a multi-year partnership with Michael Waltrip Racing to sponsor David Reutimann's No. 00 Toyota Camry starting with the 2010 Sprint Cup Series season.

TUMS will be prominently displayed as the primary sponsor on the No. 00 for five races during the 2010 and 2011 Sprint Cup Series seasons with Reutimann as the driver. The brand also will have visibility as a full-time associate sponsor beginning with the Daytona 500.

"As we grow TUMS' footprint in this sport, we wanted an organization and driver that shared our passion for speed and have found an invaluable match for the TUMS brand with MWR and Reutimann," said Darren Singer, vice president of marketing for TUMS.

For Reutimann, TUMS is a natural fit for the Zephyrhills, Fla., native, because he admits he is an avid fan of the popular heartburn medication.

"First, I'm honored that TUMS is expanding its role in NASCAR, and I am the driver they chose to represent their company," Reutimann said. "They must have known how familiar I am with their product. During my rookie season in 2007, I had a roll of TUMS in my console, in my driver's locker, in my motor home and in my medicine cabinet at home. I thought I owned stock in the company."

In addition to winning the Coca-Cola 600, Reutimann has claimed two poles this season and was a strong contender for a berth in the Chase.

"MWR has been fortunate to have great sponsors and we're happy to now have TUMS on board," Reutimann said. "We want to make sure they know we really appreciate them and are thankful for their support. It is a powerful statement for NASCAR that a company like TUMS is investing more in the sport because they believe in its marketing power. We realize that they could have gone anywhere and they chose Michael Waltrip Racing and we will never stop working to make their sponsorship successful."

TUMS will continue to be featured as a primary sponsor for one race and a full-time associate sponsor on the No. 42 Chevrolet driven by Juan Montoya through a partnership with Target.