Under Armour signs UFC champ Georges St-Pierre to multi-year endorsement deal

MMAjunkie.com Staff, MMAjunkie.com Nov 5, 12:55 pm EST

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Sports apparel giant Under Armour today announced it has signed UFC welterweight champion Georges St-Pierre to a multi-year endorsement deal.

St-Pierre will serve as the face of Under Armour's Underwear, one of the company's most popular items, and will be featured in its multi-platform media campaign beginning this holiday season.

St-Pierre is the first MMA fighter to score such a major deal with the company.

"It is quite an honor for me to represent Under Armour," St-Pierre said in today's release. "I have always appreciated the quality of their products, and to be partners with them is a dream come true."

St-Pierre began his pro career in 2002 and made his UFC debut two years later. The 28-year-old French-Canadian, who's won 12 of his past 13 fights, currently is in his second title reign and recently defended his belt against Thiago Alves in July. St-Pierre, now one of the sport's most recognizable fighters, is expected to fight next in the first quarter of 2010.

St-Pierre will be the face of specific Under Armor products, including the BoxerJock and BoxerBrief lines and Recharge suit, beginning in early 2010.

"Not only is Georges one of the biggest stars in one of the fastest growing sports in the world, but his dedication to training and making himself the best at what he does aligns perfectly with our brand's mission to make all athletes better," Under Armour Senior Vice President (Brand) Steve Battista stated. "When we found out that he was a fan of ours, we jumped on the opportunity to bring him into the Under Armour family."

Under Armor has a small roster of top-level athletes who have signed similar agreements. They include the NFL's Ray Lewis, Devin Hester, Santana Moss and Brandon Jacobs; MLB's Ryan Zimmerman, Nick Markakis and Alfonso Soriano; downhill skier Lindsey Vonn; and U.S. Olympian Lindsey Jacobellis.

Check out more UFC News at MMAjunkie.com. This story originally appeared on MMAjunkie.com and is syndicated on Yahoo! Sports as part of a content-partnership deal between the two sites.

Updated Nov 5, 12:55 pm EST
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19 Comments

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  1. Rob
    19. Posted by Rob Tue Nov 17 1:27pm EST

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    GSP said he has no problem fighting Silva...it's not up to him to make the match, its up to Joe Silva. These guys just don't fight whoever they want, they have to be put in the match. When the time is right, they are going to fight...possibly at the end of 2010.
  2. RodneyL
    18. Posted by RodneyL Mon Nov 16 10:38pm EST

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    Come on GSP MAN UP!!!! BJ jumped up a weight class(TWICE) to fight you and you have all but said no to moving up against the Spider.....why? In your interview you that Silva is to big and there is a big weight difference between you and Silva, well GSP there was the same "big weight difference" between you and BJ, but BJ still man'd up, hell BJ's even taken on some heavyweights. GSP KNOWS there is no one left at 170 to even challenge him, but he won't move up because he know deep down the ANDERSON SILVA will make him look like Forrest Griffin! Don't get me wrong I like GSP as a fighter BUT he's the king of the weakest division, who's he beat that was really all that good........an over the hill Matt Hughes? Like I said I like GSP but quick talking about him like he's in the same class as Anderson Silva because he's NOT and he knows it and that's why he won't move up and prove it!!!!
  3. G girl
    17. Posted by G girl Mon Nov 16 6:07pm EST

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    handsome dude
  4. GILGERALD
    16. Posted by GILGERALD Mon Nov 16 3:05pm EST

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    I like GSP. He's one of the greats. Would it be possible for him to go up one weight class? There is not much competition in his weight class that can match him. I'm just saying why not test the waters in another division. Go heavier and not lighter.
  5. flash
    15. Posted by flash Sun Nov 8 2:44am EST

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    This is gsp speaking! thank you to all my fans!! i love you all!!
  6. Brandon
    14. Posted by Brandon Sat Nov 7 10:35am EST

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    yeah vernon davis is the tits, best te in the league
  7. SteveB
    13. Posted by SteveB Sat Nov 7 6:50am EST

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    6. Posted by li z Thu Nov 5 5:12pm EST Report Abuse
    roy nelson wearing UA would look like the michilen man....ikes.....

    LMFAO...I'm with you there. If nothing else it'll give those of the portly bodytype a guy they can identify with and let's be honest: America on the whole is becoming a nation of fatasses, no disrespect to anyone but watch Supersize me.

    GSP is a class act, phenominal athlete/champion and he's definitely worked for everything he has earned, one of my favorite fighters and I'm glad to see UA recognizes a great champion and ambassador for the sport of MMA. 1st the gatorade endorsement and now UA, which leaves me with one question...who's next for Rush? Btw it was nice to see Rampage's team finally win a fight on TUF...I thought we were going to see a shutout.
  8. gook g
    12. Posted by gook g Fri Nov 6 11:21pm EST

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    GSP would kills Anderson Silva, if they fight at 175 lbs
  9. Chocolat
    11. Posted by Chocolat Fri Nov 6 1:30pm EST

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    That's clutch man, very clutch. I'm sure GSP will do fine with them, and plus he's got to be one of if not the top named athlete they have a deal with.

    And yeah what's with that stupid pay comment, GSP makes damn good money for his fights. Hell, he was talking before about how he paid off his parents bebt.
  10. BossBallin s
    10. Posted by BossBallin s Thu Nov 5 11:17pm EST

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    how you not gonna mention vernon davis being signed by under armour? one of their first to sponsor... pathetic
  11. Ron H
    9. Posted by Ron H Thu Nov 5 11:03pm EST

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    S W, the UFC doesnt pay jack compared to what exactly? I hate dolts like you on here complaining about how much the UFC pays. They pay more then ANY other MMA promotion out there and GSP rakes in well over a million per fight with his pay per view bonuses included. I wouldn't call that jack. Is it what top lvl boxers get paid? No, but MMA has only been around for 15 to 20 years, boxing has been around for over 100 years. Not to mention the fact that the inflated pay days that the top lvl boxers are getting are helping to kill that sport. Because of the money that they pull in the promtions have a hard time getting any kind of decent fighters to fill an entire card of fights that people want to see, and the high cost of those boxers drive up the rates for all the pay per views. So please do the world and favor and the next time you have a thought just keep your mouth shut and your fingers off the keyboard.
  12. <i>gohubb</i>
    8. Posted by gohubb Thu Nov 5 8:53pm EST

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    Who cares how much ufc pays as long as they fight.
    I would trade paychecks with him any day
  13. A. M.F
    7. Posted by A. M.F Thu Nov 5 8:15pm EST

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    they should give "titties" an endorsement deal!!!
  14. li z
    6. Posted by li z Thu Nov 5 5:12pm EST

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    roy nelson wearing UA would look like the michilen man....ikes.....
  15. Caligulus
    5. Posted by Caligulus Thu Nov 5 4:44pm EST

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    No kidding, I thought they would have picked Roy Nelson or Tim Sylvia!
  16. S W
    4. Posted by S W Thu Nov 5 4:03pm EST

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    Nice work, GSP. You've gotta go out and get money since the UFC doesn't pay jack.
  17. Who Is ?
    3. Posted by Who Is ? Thu Nov 5 3:02pm EST

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    UA is coming up, and GSP is the main role model from MMA. Dedication and hard work
  18. MattN
    2. Posted by MattN Thu Nov 5 2:46pm EST

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    That's awesome for GSP.

    On a side note, I bet Under Armour regrets signing Sorryano to an endorsement deal...
  19. T-Mac
    1. Posted by T-Mac Thu Nov 5 2:38pm EST

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    1st!

    www.elitesportstours.ca
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