Fri Nov 14, 2008 7:05 am EST

There was a festive mood around the UFC 91 press conference. President Dana White has been there since the beginning of the UFC rebirth in 2001 as has returning heavyweight champ Randy Couture. Both spoke at length about how far the company has come mentioning that the public press conference in the MGM Grand lobby in front of close to 1000 fans was a gigantic deal.
The UFC did its first public press conference in August at the Mall of America before UFC 87 in front of roughly 2,000 fans. Events on this grand scale were the last thing White could imagine as he and the Fertitta brothers were building the company. White said he thought they could close the doors at any moment between 2001-2005 before The Ultimate Fighter reality show helped move the sport towards the mainstream:
"We were just having trouble getting the mainstream exposure and people to know the fights were on. I didn't know until it started to hit and started to tip over. That's how I lost my hair. I had a pretty good head of hair when we started this thing. I thought we were going out of business every weekend."
Couture was thrilled to see the big turnout in Las Vegas:
"I don't think we have to wait until Saturday night to see how far the sport has come. This is an amazing press conference. My first UFC we did the weigh-ins at the Holiday Inn in Augusta, Georgia. They had the scale in a little broom closet over on the side. It's a remarkable transition."
Click below to listen to the question and answer portions of the press conference:
Part I:
Part II:
You can watch the opening statements of the presser at MMARated. The highlights included White dropping an s-bomb in a public forum. Couture talked about never really being inactive during his time without a fight. Preparing all of Xtreme Couture's big name fighters for their matchesover the last 15 months, kept Couture in the zone. But he did say to himself, "What the hell am I doing here" a few times while prepping for Brock Lesnar against a bevy of 275 lb. training parters.
Lesnar dropped a funny line about being in kindergarten the first time he saw a Couture fight in UFC. B.J. Penn and Anderson Silva were also on hand to ask questions. Penn mocked on Kenny Florian by asking if it was true that he was slated to play Couture's son in the next installment of the Scorpion King.
One interesting twist to the press conference was the addition of fan questions. Several attendees in the MGM lobby were allowed to throw some querys at the fighters and White. Somehow I don't see the NFL allowing that anytime soon. Maybe it's another example of how MMA has developed a close bond with its fans while the traditional power sports seem to have a chasm growing between their athletes and fans.
Yahoo! Sports/ESPNRadio1100 will be doing a live UFC 91 Post-Fight show from the MGM Grand on Saturday night. The show starts at 10:30p PT and will be taking calls from around the country. CLICK HERE TO LISTEN ON SATURDAY!
Cagewriter is an MMA blog edited by Steve Cofield. Email him, and follow him on Twitter.

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11 Comments
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alot worse could happen at a UFC event than a guest appearance by mick Foley or a fireworks display... Matt Hughes might show up with the White Boy Society and their "huntin' rifles" and take out Rampage Jackson...
: p
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Every credible source has discredited that white boy story but you.. What Up???
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the "huntin rifle" comment was a joke. I actually used to be a big Matt Hughes fan, until I saw him coaching TUF... that's when he started to show his true personality. Most recently, he comes out with his right wing conservative political views- which is fine- everyone's entitled to their own opinion; but according to his own blog, Hughes bases his political views on what "a friend told" him... that shows true ignorance and blind faith. I think Hughes was a great fighter in his prime; but he's past his prime now, and should retire gracefully instead of insisting on being beaten into retirment because of some unfounded hatred for Matt Serra. I just can't find anything to like about the guy anymore...
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I do agree hughe's should probably keep his religious and political views to himself, but everyone spouts off who they think should win office, crap even churches do it.. Don't know anything about Hughe's spouting off any rhetoric from a friend, but who care people do it all the time..
The guy was a great fighter for a long time, I personally can't see how he could change from a winning force in the UFC except that he said he had 3 or 4 fights left in him. He gave up his belt to GSP cause GSP IS and was the next great champion in that division. Hughe's is getting pounded cause he dosen't want to ruin guys records, that will change against Serra. That will be his last fight but watch and see he will punk Serra out.. and that's when he will announce his retirement..
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