Cagewriter - UFC

I hate the Pittsburgh Pirates. The squad represents everything that is wrong with professional sports in America. The Pirates haven't posted a .500 record in 17 seasons yet they receive sympathy from the clowns who still believe baseball has an uneven playing field. Revenue sharing has successfully lined the pockets of small loser market owners who refuse to spend the money they get from baseball, and the teams that try to win. Nate McLouth is the perfect example, he's 27 years old and makes roughly $4.5 million a season, yet he was just traded by the Pirates to Atlanta in an effort to "rebuild" yet again. The Pirates are always rebuilding which allows them the excuse to pocket the $20-50 million they get each year from baseball. Why you ask, are we discussing this topic on an MMA blog? WEC is here in Sacramento and has to beg for coverage from the local paper, the Sacramento Bee. It's the fourth high-level UFC/WEC event that has come to town and the paper barely gives it a sniff. Who owns the paper? Kevin McClatchy. The same guy who ran the Pirates into the ground (1996-2009) is running a failed newpaper business.

This is not meant to smash most of the poor people working in the newspaper business. Their publishers and editors haven't changed with the times. Which includes becoming more internet based and finding ways to get folks under 60 to read the paper. When it comes to sports is there a better way to grab the 12-to-34-year old audience than MMA? Yet on the Saturday before WEC 41 at Arco Arena with a local boy, Urijah Faber headlining the card, the Sacramento Bee didn't even do a story on the event. It gives us a notebook-style piece explaining what WEC and MMA are, and a few qutoes from the fighters. The story is on 6C of the sports section. Keep in mind, Sunday's card will draw upwards of 12,000. Stories deemed front-page worthy over the WEC with a local star in the event: WNBA (three stories), girls' high school pole vaulting and the Pac-10 rowing championship.

You can defend WNBA, Sactown does have a team and today is the season opener but high school pole vaulting and rowing? There's a wave of 50-plus sports editors across the country that need to be swept out of office, but by the time newspapers get younger it may be too late to save the industry.

Before you say MMA isn't mainstream and doesn't help the bottomline - ad sales. I work at a mainstream radio station, doing a mainstream radio show. ESPNRadio1100 and Lotus Broadcasting in Las Vegas finds a way to mesh programming and the bottomline in covering MMA. The Las Vegas Review-Journal just assigned Adam Hill to be the first full-time MMA witer in the country and the Las Vegas Sun posts 10-12 stories a week on MMA. I'm not saying MMA is going to save a paper or a sports section but the lack of coverage represents something bigger - newspapers are still operating with a 1975 mindset. Enjoy all the Belmont Stakes coverage this weekend!   

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12 Comments

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  1. Mr.Brooks
    1. Posted by Mr.Brooks Sat Jun 06, 2009 4:46 pm EDT

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    You make a pretty good point..I for one would start recieving the paper atleast on weekends if my local paper had good coverage of MMA...
  2. B King $uper $auce
    2. Posted by B King $uper $auce Sat Jun 06, 2009 4:53 pm EDT

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    same here
  3. Butt Pirate
    3. Posted by Butt Pirate Sat Jun 06, 2009 5:02 pm EDT

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    Ironically, the only reason I read this article is because you mentioned baseball.
  4. Pork S
    4. Posted by Pork S Sat Jun 06, 2009 5:11 pm EDT

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    I work in tv news and a buddy of mine, also a devoted MMA fan. tried desperately to get a job with local Seattle papers covering the sport (this friend of mine writes news for the morning news show where we work and is one of the best writers around) and he was flat out ignored by the papers. They barely even bothered to speak to him. Keep in mind Seattle has plenty of local guys to focus on and guys who have strong ties to the Northwest. Their reaction to MMA is the same as their reaction to just about everything that might keep them relevant: they ignore it.
  5. Jamie
    5. Posted by Jamie Sat Jun 06, 2009 5:20 pm EDT

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    Good article Cofield, I would like to see more like this from you.
  6. Suck It Trebek - JP
    6. Posted by Suck It Trebek - JP Sat Jun 06, 2009 5:44 pm EDT

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    Steve- Best blog post in a long time. Really enjoyed the insight.
  7. a@#hole
    7. Posted by a@#hole Sat Jun 06, 2009 6:05 pm EDT

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    I have to give the San Antonio Express News credit, they do a pretty good job covering MMA. I only receive the paper on Sunday, but usually they have at least one thing on what is going on that week. That being said, I also don't use a newspaper to get my news on anything, just for the ads and coupons.
  8. Michael B
    8. Posted by Michael B Sat Jun 06, 2009 8:11 pm EDT

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    newspap...what? Lets rock n roll FABER!
    www.fromthecage.com
  9. boxy55
    9. Posted by boxy55 Sat Jun 06, 2009 8:31 pm EDT

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    Hey NUTCRACKER!! You say MMA is one dimensional. BOXING-2 guys try to score more points than the other by standing in front of the other and strike with heavily padded (as compared to MMA) gloves. Maybe I am wrong but isn't that the ONE and only way they score the bout? Now let us count the ways you can score an MMA bout!! I eagerly await your retort little boy!! ONE DIMENSIONAL YOU SAY------NUTCRACKER EXPOSED!!!!!!
  10. zcor
    10. Posted by zcor Sat Jun 06, 2009 9:41 pm EDT

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    this is a really well done article, coming from a journalism major with no foreseeable future in the traditional newspaper industry
    i was hooked on MMA after my friend showed me the UFC game for xbox, i've been watching WEC on vs. every night since
    it's a terrible generation gap, comparable to our parents watching boxing and reading print papers, while their offspring are watching MMA fights and discussing them here on the internet
    keep up the good work my man
  11. Caligulus
    11. Posted by Caligulus Sun Jun 07, 2009 5:26 am EDT

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    I enjoy a nice morning with the Sunday paper but they easily fail in this regard. Sorry guys but you're number is up, just move your operations online please.
  12. Evelyn G
    12. Posted by Evelyn G Sun Jun 07, 2009 8:02 am EDT

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    I sympathize with you and understand what you said. Had I not come across this article, I would not even have a clue. This reminds me of someone who said not to believe what you read in the papers because there are hidden agendas there. But as you said there are plenty of honest folks in that business.
    Evelyn Guzman
    http://www.debtchallenges.com (If you want to visit, just click but if it doesn’t work, copy and paste it onto your browser.)

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Steve Cofield

Cagewriter is an MMA blog edited by Steve Cofield. Email him, and follow him on Twitter.

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