Mon Dec 01, 2008 11:30 am EST
The UFC has done a good job of cultivating its image. Much of it was done via the internet through media members who were fans of the sport. The organization has always yearned to hit the big time and get coverage from mainstream television, newspaper and radio. I always said during the days when there was just a small group of media folks who covered the sport, the UFC is in for an awakening when the "real" media does show. You can't control what American columnists and radio talk show hosts will write or say. They're generally going to try and reach the lowest common denominator. It's really no different anywhere around the world.
UFC 91 marked the first time that some German media members were noticeable. Maik Grossekathöfer from Der Spiegel was doing an introduction piece on mixed martial arts. For the "Time" magazine of Germany to cover an event was a huge get for the UFC. As it turns out, the organization may not be thrilled with the press it got leading into its June 13 debut in Cologne, Germany.
When the Las Vegas Review-Journal had a story earlier this year calling White the "White Don King", the UFC president lost it. It may have been one of the only times I've seen him really lose his cool with the media. He wanted to rip the head off LVRJ writer Ed Graney. Without evoking the name of Don King, Der Spiegel made it sound like the name was pretty accurate:
White, a short, round-headed man wearing a skin-tight shirt and belt with a skull-shaped buckle, is the president of the UFC. He is 39, a former bouncer and a bellhop at a Boston hotel. He was found guilty of assault and, because he refused to pay the fine, wound up in prison. He became a boxing trainer and fled from the Mafia to Las Vegas, where he had grown up, and opened a boxing gym. White now owns a Range Rover, a Ferrari and two Mercedes, but he still has difficulty saying three sentences without the word "f***" in at least one of them.
Der Spiegel would have one thinking that former rap mogul Suge Knight, another famous Las Vegas area high school alum, was running the UFC. The writer also came away less than impressed with the "artistry and nuances" of the sport when he wrote about the main event's close:
(Brock) Lesnar pounces on (Randy) Couture, kneels over him and starts punching him in the head, doling out 17 blows in a seemingly endless 10 seconds, until the referee finally intervenes. Couture is lying on the floor, motionless, looking dead. Seventeen blows to the head in 10 seconds, blows coming from a barely padded fist -- it sounds brutal. In fact, it is brutal, and it raises the question of whether Ultimate Fighting is a sport or simply assault.
The UFC can't control everything that is written by the uninitiated media so it has to take the good with the bad. There were some complimentary points in the story about the education level of many of the fighters and Couture seeming like a gentle guy. But it sounds like the education process in Germany will be much like it's been in the U.S., a long and arduous process.
Cagewriter is an MMA blog edited by Steve Cofield. Email him, and follow him on Twitter.

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52 Comments
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The gloves they use are about 1 or 2 pounds each, rules have changed since then idiots, before it was bare nucked fist now they are padded.
As for Dana White yeah he is a D***, but over all we still tune in to watch WEC, UFC, TUF. I'll admit it I sometimes hate the way he workes and runs things but yet I'm still there tuning in. I can't believe how they are compairing him to Don King? I mean seriously he's done alot more then what Dana has done. Dana takes over the fights and contracts not someones money.
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The gloves they use are about 1 or 2 pounds each, rules have changed since then idiots, before it was bare nucked fist now they are padded.
As for Dana White yeah he is a D***, but over all we still tune in to watch WEC, UFC, TUF. I'll admit it I sometimes hate the way he workes and runs things but yet I'm still there tuning in. I can't believe how they are compairing him to Don King? I mean seriously he's done alot more then what Dana has done. Dana takes over the fights and contracts not someones money.
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do u think randy was blown when he got paid all that $ for those 17 shots?
i hate when people try 2 make other stuff sound all bad and then jus make themselves look like clowns
that us u mr german newspaper reporter, you my dude, are a clown
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Ok he may still be (he?!?!?)
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ZULUZEROSIX...you said it well except for one thing you left out....beer. They make good beer.
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thanks for the props. now if I could just figure out why this droppinbombs kid wants to fight me all of a sudden (from the blogging pranksters blog), I'd be fine. Kids, I guess...
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how I've missed arguing with u... so here we go. Can u please stop with the "mma doesn't pay their main event fighters as well as boxing" drivel? We get it- the 1% of boxers who make it to main event level are paid better than the 10% who make it to main event level in mma. Maybe it's cuz the talent level of main event caliber fighters is higher in mma than boxing, which would explain why mma as a whole can put on at least 5-10 major shows a month, while boxing puts on a major show that someone might be interested in once every few months. On the other hand, the undercard fighters are paid much better in mma; so all in all, u have a much better chance of making a living in mma than u do in boxing. Both sports are great athletically, so I won't get into that pointless, endless debate with u. Some prefer boxing, some prefer mma, some like both. But seriously Nut- u referred to urself as an mma fan- so even u have to give Dana and the UFC some credit for bringing mma to where it is today. And if fighting twice a year for a living makes u enough $ to live like a king, then ur doing ok (regardless of the actual numbers); so I could care less what the fighters make... cuz it's obviously plenty. And did u actually just admit that "boxing may be dead"?
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first of all, I like the pun: do the math darkness and u will see the light... that was funny. At least u finally admit ur unfair opinion of Dana White. And while I don't have time to look up the actual numbers (it's time for me to go home), I can tell u from my perspective that I'd be happy with just a fight of the night or sub or KO of the night bonus, upwards of 50 k- in addition to the salary. Not necessarily that every UFC fighter is driving Hummers and Ferraris; but again- I doubt any are struggling to make car payments, pay rent, living on foodstamps, etc. like most people in the u.s. are... that's what I meant by mma fighters being paid "generously". I'll be glad to continue this debate with u tomorrow Nut; but let me leave u with this thought for tonight: This month's mma schedule- a WEC event, a TUF finale (both this week), a Strikeforce event last week, 2 upcoming UFC ppv's, another UFC superfight within 30 days of that, Fight For The Troops free on Spike, and (I think) another Affliction event in the next month. Also weekly replays of UFC ppv main events on Spike. Not that all of those are "great" events; but there IS much more exposure... see my point?
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Darkness - i was going to jump in and choke nut out AGAIN, but you did it so well. I have more stats for the misinformed, dillusional, boxing super freak if you need em.
But you are right, at least Nut is starting to give in on several points. I feel a tap coming...........
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Germans are boring, and love Poo porn, which i am shocked to say about any porn, is just nasty. Except during Oktobefest, then they get fun.
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