Tue Jun 17, 2008 5:38 pm EDT
Dana White today confirmed rumors that UFC would be running a live Spike TV special July 19, head-to-head with the debut of the Affliction company's pay-per-view debut, and announced the hook would be middleweight champion Anderson Silva moving up to light heavyweight to face James Irvin in the main event of a show at The Palms in Las Vegas.
Silva, 21-4, ranked by Yahoo! Sports as the No. 1 pound-for-pound fighter in the world, will not be vacating his middleweight title. At this point the plan is for Silva to use this as a test as a light heavyweight but still defend the middleweight title later in the year.
If all goes right, this could set up Silva to face the likes of Chuck Liddell in what has potential to among the biggest money fights in MMA history.
"I love this guy," said White about Silva. "He'll fight anyone. He wants to fight six times a year. It makes my job harder but I love it. It's the Titos (Ortiz) of the world that ruined the fight game. This guy and Chuck Liddell don't care, they'll fight whoever you put in front of them."
Irvin, 14-4, is primarily a stand-up fighter, who is coming off an eight-second knockout win over Houston Alexander on April 2 in Broomfield, Colo., among the quickest in company history.
The semifinal will feature the return to UFC of Hermes Franca, 18-6, against Frankie Edgar, 8-1. Franca had asked to be released from his UFC contract after testing positive for steroids in a July 7 lightweight title challenge against Sean Sherk. But he recently inked a new deal to return after the completion of his one-year suspension. Franca vs. Edgar had been tentatively scheduled for the Aug. 9, event in Minneapolis.
Wednesday will be a major day for the company as at noon Pacific time, White is going to make the much-talked about major announcement to his staff. He conceded that a lot of fans will think it's a disappointment, but in his view, it's huge, comparing it to the announcement of the Bud Lite sponsorship deal earlier this year, which he thinks as a corporate partner was gigantic but it was not a major story within the MMA world.
It is also the final episode of the season of Ultimate Fighter, which apparently features the craziest season ending in the show's history and will determine the key match on a Saturday night live Spike TV special.
"Within five-to-eight years, this will be the biggest sport in the world," White said. "It will be bigger than the NFL and bigger than World Cup soccer."
Affliction, the latest challenger to UFC, is putting one of the most costly undertakings of any UFC rival with a pay-per-view event July 19 from the Honda Center in Anaheim, Calif.
The card features Fedor Emelianenko, generally conceded as the best heavyweight in MMA history, facing what would be his toughest test in nearly three years against former UFC champion Tim Sylvia. The show features several other former UFC heavyweight stars with Josh Barnett, a former champion, facing Pedro Rizzo, and Andrei Arlovski, another former champion, facing for International Fight League heavyweight standout Ben Rothwell.
White also confirmed Liddell vs. Rashad Evans as the headliner for the company's Sept. 6 show, a debut at Phillips Arena in Atlanta.
Cagewriter is an MMA blog edited by Steve Cofield. Email him, and follow him on Twitter.

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110 Comments
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are you kiddding me?? this guy is out of control. with all the rival organizations popping up it will be lucky to survive period. it is getting watered down already and the general public wants to see someone tap out as much as americans would want to watch a cricket match... dana white is promoting about as well as he did as a boxer.. what a tool...
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Basically you have the UFC and the WEC. Im sorry, Affliction/EliteXC... I would NEVER spend a dime watching those junk fights. Heck, I barely even remember to Tivo them when they are free on TV.
Merge the UFC and WEC and let's get it on!!!
:)
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And there is no semi-final, it's not a tournament. It's just considered a fight on the card!
Millions starving for jobs across the states and they give this guy a job typing articles on Yahoo MMA? Pshhh.
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there is no semi final.. it's just a fight on the card...
yahoo.. hire someone else!
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i train. i have friends that are pros and fight in smaller organizations. the best fighters do not automatically fight in the UFC. there is a world of MMA out there. get educated.
i have been privileged enough to go see UFC40,60, and 76, K-1 Dynamite! USA, Pride 32 and 33, WFA King of the Streets, and smaller shows. take the opportunity to be an MMA fan, not just a UFC fan.
for anyone that wants to discredit anything pro-affliction. remember, if it wasnt for affliction, there would be NO MMA to watch july 19th. UFC wouldnt have bothered putting on a card. for those that think UFC/Dana did it for the fans. he actually did it to secure more of your money. it is a smart business move to take away ppv $ and attention from affliction. it is slimy, but smart. by other companies upping the ante producing great cards, the UFC will have to follow. this is good for all of us, the fans and the fighters.
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And besides, Fedor is the most overrated fighter out there.
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