Big League Stew - MLB

Darren Rovell had a great piece on Slate today that looked at the larger issues surrounding the '89 Upper Deck Ken Griffey Jr. card (far left) and its bigger-than-big role in the evolution of the sports memorabilia industry. 

Rovell hits a number of interesting details, including how many cards were produced (over 1 million) and how much they're currently worth (anywhere from $10-1,000, depending on what they're 'graded,' an apparently exacting process which makes me glad I stopped collecting cards when I turned 13).

However, the article failed to raise an interesting point, though I can't blame anybody, because I actually just thought of it now. The question is this: Is it just a coincidence that Griffey is only shown smiling on the Upper Deck rookie card, while he looks like the definition of a sullen high school kid on the other three '89 regular season releases?

I'm not saying that his great smile in the UD issue is the only reason for that card's success and mythic position in the childhoods for those of us in their late 20s/early 30s. But would we like it just as much if the picture had been any of the other three? If he hadn't looked like the face of the next 20 years of our baseball lives?

I'm guessing not, though it's now also more evident to me why Upper Deck was so easily able to crush the competition and become the king of the card industry. All values being equal, which of the above cards would you most want to find in a pack?

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12 Comments

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  1. One Man Dynasty
    1. Posted by One Man Dynasty Thu Sep 03, 2009 7:10 pm EDT

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    My best friend had every Jr. card and poster imagineable. Too bad he's not around for me to ask him that question. I always personally loved Topps cards - which are not pictured here. I personally think all the cards should be valued the same aside from the # printed. That being said - the pictures should have no bearing on the card's value, but people are stupid and love to make a bigger deal of things than they should be to fill their tiny lives. Collecting is a pretty dumb way to make money - the stock market outperforms every other asset class in the world. I'm glad I stopped collecting and got into that instead.
  2. Jamie Mottram
    2. Posted by Jamie Mottram Thu Sep 03, 2009 4:28 pm EDT

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    The smile isn't the reason for the Upper Deck's success. The turtleneck is. Those things were so hot in '89.
    Also, for what it's worth, that Bowman is underrated -- a classic look for a classic player. Too bad the backs were terrible.
    And please tell me all four of these came from your personal collection.
  3. dan
    3. Posted by dan Thu Sep 03, 2009 3:16 pm EDT

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    i have the upperdeck rookie card, not the other ones though
  4. Albert M
    4. Posted by Albert M Thu Sep 03, 2009 7:36 pm EDT

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    I owned several card shops in the 1980's and 1990's. When the Upper Deck company started producing cards, they hyped Griffey - and he responded by nearly winning the Rookie of the year award. That is why so many of his rookie cards survived - and, the number of cards produced by Upper Deck (less than 1 million in packs) was tiny compared to the Fleer and Donruss production. Every retail story in America had boxes of Donruss and Fleer for sale, not so with the Upper Deck boxes.
  5. Enrico
    5. Posted by Enrico Thu Sep 03, 2009 10:51 pm EDT

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    I've got two. Paid a whopping $25 cash for one back in the day and also pulled one out of a pack at the card shop way back when! That was a good day.
  6. Mark v
    6. Posted by Mark v Thu Sep 03, 2009 7:08 pm EDT

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    I have the Upper Deck card and I think one other one. What I always remembered about Upper Deck compared to other late 80's early 90's cards was the look of them. They were a more glossy finish compared t the mat carboard look of other cards. Also UD always had the little silver Upper Deck logo in one corner. That's why I think this card is worth much more, the overall appearance.
  7. PackerBacker
    7. Posted by PackerBacker Thu Sep 03, 2009 10:19 pm EDT

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    Anyone want my Barry Bonds rookies? His cards arent worth the cardboard their printed on...if I was still a little kid the Bonds rookie wouldnt be worthy of my bike spokes!
  8. PackerBacker
    8. Posted by PackerBacker Thu Sep 03, 2009 10:19 pm EDT

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    Oh yeah I have multiples of these rookies of Griffey...the cards arent worth as mucha s I would hope but nonetheless I like them. Griffey is one of the few players I think who has played the game without performance enhancing drugs...unless he too was part of it then I really have no respect for what the game had come to.
    Bud Selig should be impeached as commish he's turned his back on drugs in the Majors for way to long, he ruined the Brewers when he owned them not to mention that All Star game he ended in a tie!
    What a joke that was...what baseball game ends in a freaking tie?
  9. sean john
    9. Posted by sean john Thu Sep 03, 2009 9:10 pm EDT

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    I sought after that Griffey Jr. Upper Deck card from the time I was 9, all the way up to about thirteen. I finally found a guy who wanted to trade me my Frank Thomas rookie card for the Griffey rookie card, because he said it held more value. Heres laughing at you kid!!
  10. Allen D
    10. Posted by Allen D Thu Sep 03, 2009 3:47 pm EDT

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    More of a question than a comment!
    ithink Ken Griffey's a shoe in for the hall of fame .....
    but does he make it on the 1st shot?
  11. Joe
    11. Posted by Joe Thu Sep 03, 2009 3:07 pm EDT

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    I also sought after this card in the early 90's. Thought my parents got a deal on the card when it sold for 100 bucks. What a shame these cards are so belittled now, more of a sentimental card than anything. I will keep my 89 UD Griffey for my kids so they dont waste the money I did when I was young. If i knew than what I know now, I would have been able to double my down payment for a house!
  12. Skiller67
    12. Posted by Skiller67 Thu Sep 03, 2009 4:16 pm EDT

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    I believe the Upper Deck Rookie was one of the first "major" signings for any card manufacturer add that to the limited supply and the well deserved sensation he was (still is) was why this cards value is more than other brands..... Jr is the reason for Upper Deck after his signing all the big players went to UD.
    Just my 2cents.....

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