January 06, 2011
Fans buying season tickets for the Milwaukee Brewers in 2011 might gain more than simple admittance to baseball games.
The Brewers marketing department is adding incentives above and beyond the chance to see an NL Central contender. The Milwaukee Journal-Sentinel reports that the club is channeling its inner Bill Veeck and offering creative prizes and experiences for lucky fans who buy a stake in the club:
From Monday, Jan. 17 through Friday, Feb. 25, the Brewers will hold a daily drawing in which one season-ticket holder will be selected to win a designated prize.
The prizes include running the Klement's Famous Sausage Race at a Brewers game, signing a major-league contract for a day (including big-league pay) and sliding down Bernie's Slide. [...]
"Our goal was to come up with a promotion offering prizes and experiences that are priceless, and every day will offer a new opportunity to win something unique to Brewers baseball," Rick Schlesinger, the team's executive vice president for business relations, said in a statement.
Other cool prizes include a hitting lesson from coach Dale Sveum (ask him why Carlos Gomez(notes) can't take a walk to save his life); a night in the owner's suite with Brewers executives and 10 guests (tell general manager Doug Melvin what you think of Randy Wolf's(notes) contract); and a free tailgate for 20 including, presumably, all of the bratwurst and Secret Stadium Sauce your gizzards can handle. Here's a full list of promotions.
The chance to run a heat with the Sausages would be enough for me, but others might need different inducements. In case the response has been overwhelming and the Brewers are out of ideas because they've sold too many seats, we've come up with 10 more suggestions for interactive promotions:
• Reserve the right to one day have your cremated ashes spread in a Miller Park parking lot hot-coal drum for tailgaters.
• Weed-whack Bernie Brewer's 'stache (left) at the start of one homestand.
• A caveat for the prize of running in the sausage race: The team might fly in Randall Simon to hit you with a bat. Or it might not. It's all part of the surprise.
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