January 12, 2009
Barack Obama's inauguration is still a week away, but the push to use the 44th president as a minor league marketing tool has already begun. First to strike are the Brooklyn Cyclones, who announced today that they will change their name to the "Baracklyn Cyclones" for their June 23 game against Hudson Valley.
According to the team's Baracklyn website, special promotions on that day — the team's "inaugural Tuesday" — will include:
• Alternate red, white, and blue jerseys adorned with the team's new name — Baracklyn Cyclones
• FREE Barack Obama bobbleheads to the first 2,500 fans in attendance, featuring the president in a Baracklyn Cyclones jersey
• The Economic Stimulus Package: From 10 a.m. on Jan. 20 — Inauguration Day — to midnight on Jan. 23, ticket prices for the June 23 game will be "rolled back" to the Cyclones' inaugural 2001 season rates ...
• Universal Health Care: Free Band-Aids to the first 1,000 fans
• Naming Rights: Anyone named Barack gets in for free (Bring your ID on the night of the game)
There's more, including consolation tickets for anyone named McCain or Palin and a "Joe The Plumber" special. The team's jerseys will be auctioned off later and here's betting that those bobbles become hot items on eBay.
One question, though: If the team is so eager to hail the new commander in chief, why is it rolling back prices to the first year of the Bush administration?