October 05, 2011
Remember those awful Sun Mountain rain suits that were the butt of numerous jokes at the 2010 Ryder Cup? If you don't, let me refresh your memory.
The outerwear company provided rain suits for the U.S. team for the event. Of course, they were supposed to repel water, but on Day 1 of the event, when rain was coming down in buckets, the company's outerwear did nothing but soak the precipitation up like a sponge, forcing the team to buy new waterproofs for the rest of the week.
It was a PR nightmare that forced the company into damage-control mode. While Sun Mountain has bounced back from the ordeal, most figured the odds of them getting a second chance were pretty slim.
But everyone deserves a second chance -- including the outerwear company. On Wednesday, Sun Mountain announced the company had been chosen to be the official outerwear provider of the U.S. Presidents Cup team.
"We are honored to have once again been chosen to outfit The Presidents Cup U.S. Team," said Sun Mountain Founder Rick Reimers said in a press release. "We spent a lot of time over the past year evaluating solutions to the weather protection needs of tournament golfers while remaining true to our requirement that it offer the flexibility needed for a golf swing. The result is a waterproof, windproof and stretchable collection of golf outerwear that we are excited to showcase during the event."
It's not the Ryder Cup, but the fact that Sun Mountain is getting a chance to redeem itself after the incident tells you a lot about the confidence U.S. Presidents Cup captain Fred Couple has in the product.
Or maybe he doesn't expect any form of precipitation while his team's over in Australia for the event. It's one or the other.