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If it weren't for the fact that corporate sponsors have a tendency to drain all artistry and grace from the presentation of the game of golf in an attempt to shove their brands in your face, I'd almost feel sorry for Kodak. See, Kodak has created this season-long contest called the "Kodak Challenge," but -- like so many other jury-rigged creations in golf -- the contest is ending with a fizzle.

Here's the deal. The Kodak Challenge was a season-long competition in which players combined their 18 best scores against par at designated holes at 30 different tournaments. The holes were selected from the less-prominent tournaments -- the best-known are probably the Arnold Palmer Invitational and the AT&T Pro-Am -- which means that this is an award that favors the players who grind it out, week after week.

With two tournaments left to play, Kevin Streelman led Nathan Green, Bo Van Pelt and J.J. Henry by two strokes. The Viking Classic's Kodak Challenge hole was the par-5 18th, meaning that the pursuers could have sliced one and maybe even both strokes off that lead with a good outing. But when the Viking Classic got rained out, that hole went with it -- and the Kodak Classic now rests on the par-4 17th at the Children's Miracle Network Classic. And because Streelman has played more than 18 holes, it doesn't matter if he makes bogey. The only way the other guys will catch him is with an eagle on a 485-yard hole. Good luck with that.

So, congrats to Streelman, who will almost certainly get himself a big ol' check with a lot of zeroes. For a guy who's only on his second year on Tour, this win would represent nearly half of his total career earnings. I'm thinking he'd be just fine without any drama, even if Kodak would like a little more love.

Kodak Challenge [Official site]

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8 Comments

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  1. e3_e3
    1. Posted by e3_e3 Thu Nov 12, 2009 1:22 pm EST

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    Wuhhhh? Never even heard of this. Kodak is in the dumps anyway and it's difficult to believe their CEO would agree with the marketing teams idea to give away $1m. Good for Streelman though.
  2. William W
    2. Posted by William W Thu Nov 12, 2009 3:18 pm EST

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    This was a good idea gone bad. No publicity on the tourn and because they used tourneys that a great number of the pros don't even play, most were not even able to be eligible. A new format is needed.
  3. William W
    3. Posted by William W Thu Nov 12, 2009 3:18 pm EST

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    This was a good idea gone bad. No publicity on the tourn and because they used tourneys that a great number of the pros don't even play, most were not even able to be eligible. A new format is needed.
  4. dbogdan15
    4. Posted by dbogdan15 Thu Nov 12, 2009 5:24 pm EST

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    what is Kodak? Isn't that a bear or a mountain range? The husband of Eastman? Money well spent Kodak, thanks for thinking of the little guy on tour? It must be hard to make it on 2 million for the first two years on tour as Jay reported about Streelman. In the great words of Latrel Sprewell, I got to feed my kids. Boy, why do we pretend to relate and speak in "relatively speaking" terms when we describes athletes pay. It never works.
  5. JEFF L
    5. Posted by JEFF L Thu Nov 12, 2009 7:57 pm EST

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    Screw tiger
  6. Michael R
    6. Posted by Michael R Fri Nov 13, 2009 9:15 am EST

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    Yeah, this was about the dumbest promotion I've ever heard of. I'm sure Kevin doesn't think so, though.
  7. Lookin
    7. Posted by Lookin Fri Nov 13, 2009 9:39 am EST

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    Thank God the PGA Tour has tremendous acceptance not only with sponsors but the most sought after fan base of any major sport and can survive cynical, condescending editorials such as yours.... GROW UP !
  8. Jackson
    8. Posted by Jackson Fri Nov 13, 2009 10:28 am EST

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    when in doubt....rub one out.

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