Thu Sep 10, 2009 10:57 am EDT

In sports, we have a tendency to go over the top with our pronouncements. We want to proclaim that what we've just seen is the greatest game, the greatest player, the greatest upset ever. Sometimes we're right, more often we're going way over the top to associate ourselves with a time of greatness.
But when it comes to Arnold Palmer, it's impossible to overstate the importance The King has had on the game of golf. It wasn't just the fact that he won so many majors, it was his entire story -- modest beginnings, triumph over tragedy, humility and compassion above all. Palmer and Mark McCormack of IMG pioneered the concept of athlete as brand, and everybody from Michael Jordan to Peyton Manning owes Arnold Palmer a debt of gratitude for that.
Over the last few weeks, we've been focusing on all the astonishing contributions he's made to the game of golf:
• How his trip to the British Open changed the face of golf.
• How he saved the Senior Tour.
• His 1960 U.S. Open victory that propelled him to stardom.
• His battle with, and triumph over, prostate cancer.
• His epic battle with Jack Nicklaus at the 1962 U.S. Open.
• The way that early tragedy shaped his career.
• His many legacies both on and off the course.
• Dealing with a late-round collapse with grace.
• Recalling his final PGA Tour victory.
It's a legacy virtually unmatched in sports. Heck, the guy's even got a drink -- half lemonade, half iced tea -- named after him.
It's easy to diminish the qualities of a legend like Arnold Palmer when we see him as he is today, aged, with an old man's fence-gate swing. But pull him out of the history books. See him for what he is -- a great golfer and a better man. Even on the Internet, you'd be hard-pressed to find anyone with a negative word to say about Palmer. In an industry where so many are smaller than their legend, he's the rare exception who was larger.
So happy birthday, King! Thanks for all you've given us, and here's hoping for many more!
Devil Ball is a golf blog edited by Jay Busbee. Email him, and follow him on Twitter.

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55 Comments
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Happy Birthday to the modern King of Golf................Arnold Palmer. My hero. At 80 he can still beat most of the wingnuts who comment on this golf blog.
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• How his trip to the British Open changed the face of golf.
True. The British Open had the right demographics (all white, no minorities) so Arnold Palmer was the right person at the right time.
• How he saved the Senior Tour.
False. Tiger Woods' emergence as the greatest PGA golfer of all time caused all the PGA fans who could not stand to see a person of color on top of every leaderboard week after week to shift their allegiance to a tour where white men still dominated the boards.
• His landmark amateur win.
Somewhat true. It was landmark for its time, but has been eclipsed by Tiger Woods' amateur record.
• His 1960 U.S. Open victory that propelled him to stardom.
True.
• His battle with, and triumph over, prostate cancer.
True. Did you know, however, that black males are far more likely to get prostate cancer? So, why does Arnold Palmer get all the publicity?
• His epic battle with Jack Nicklaus at the 1962 U.S. Open.
I have no opinion one way or the other. This was back before my time and when golf clubs were painfully segregated and exclusionary both on grounds of race and economic status.
• Dealing with a late-round collapse with grace.
This is called a choke, but notice how the media shapes opinion.
Sadly, the PGA is still largely a plantation, where people of privilege ply their domination over people of color, and even Tiger Woods complete domination of golf cannot change that.
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You sound like a white liberal posing as an intelligent black person. ..Good try. I'm sure there are plenty of boards out there that discuss lots more than Arnold Palmers birthday.
If you had half the brain you pretend to have,you'd Go find one.
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The Master Blogger
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"• How he saved the Senior Tour.
False. Tiger Woods' emergence as the greatest PGA golfer of all time caused all the PGA fans who could not stand to see a person of color on top of every leaderboard week after week to shift their allegiance to a tour where white men still dominated the boards."
Your false is false. Arnie joined the Senior Tour in 1980, when Tiger was about five years old. I don't think PGA fans were fleeing a five-year-old. And how do you explain that PGA ratings are about 20 times as high as Senior Tour ones? Nice theory completely unsupported by facts.
And so on. Don't get your feelings hurt so easily. Yes, there has been immense injustice in golf, but Arnold Palmer didn't start or perpetuate it. And if your idol Tiger reveres Palmer, which he does, shouldn't that tell you something?
Thanks for taking the time to write, but seriously--consider all sides before proclaiming yourself "100% true."
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When he pointed out he'd shot an 80 some congressmen from S Carolina yelled out,"Liar!"
Arnold Palmer was there. He was bestowed the Congressional Medal of Honor or his 80th birthday.
He approached the podium and gently reminded Obama to stick to the subject and Obama quietly said,"Happy Birthday Mr.Palmer". "I may be President but you sir, are King!"
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Does anyone know if they still market them? I see Arnie wearing the umbrella logo, but can't find them for sale, not even in the Bay Hill pro shop.
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