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  • Richard Richard Sep 2, 2012 4:50 PM Flag

    Stewart loses Office Depot

    You could be right Goat, and I acknowledge that you are far more in tune with the sport than I am.

    I am not sure though that that is the sole cause. Major trends in business in general seem to indicate that long term partnerships / loyalties are a thing of past.

    As for target demographics, while I know I have said this before, just look at the mainstream media and the demographic all the programs / ads are targeting. Based upon that alone, we have a bleak outlook for the future IMO.

    We used to have a handful of channels and a majority of good broadcasting. Now we have hundreds of channels and less than a handful of good broadcasting.

    Happy's interview and the implications of that alone were without doubt not good for the sport from some perspectives.

    Anyway, just a few ramblings of a danged ol' fool.

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    • Thanks for the props, not sure I'm that much more tuned in, but I know this, Richard...

      Watching my nephews and nieces, this 20 something demographic audience that NASCAR caters to, you can lose their attention quick. Commercial block after commercial block with five or six minutes of racing jammed in between is killing our sport.

      When I am shopping, and I have to choose between products, I always go with the product I have seen sponsoring at the track. These "kids" look at cost of or what their favorite rapper endorses. They don't give two shakes about loyalty, the same can be said of the poeople controlling marketing in NASCAR. Loyalty and customer service are things of the past, and what is truly missing in America.

      Drivers like ol' KHarv and Kyle Busch, bashing the very sponsors and icons of NASCAR that made them millionaires doing what they love to do for a living, shows their ignorance.

      This younger generation does not realize that without DW, Richard Petty, Dale Sr., etc... NASCAR would not be what or where it is today... Without a crashfest, the younger crowd won't watch. That's not racing. The county fair has a demolition derby... Go there if you want to watch cars get destroyed, not Talladega or Bristol.

      • 1 Reply to Da Goat®
      • You're a long time fan. This is only my third year back and first year of paying attention in 20 years now.

        I agree en main with the points you make. We have a generation that for all intents and purposes seems to suffer from ADHD. Not that they are ADHD, but they are bombarded from sensory overload. Perhaps our generation is in part to blame, perhaps we didn't do a good enough job passing on certain values. OTOH: Regardless of how well or the lack thereof of the job we did, they are still bombarded from every side with values that are... shall we say... less than what we might like to see. We have to allow them the opportunity though to find their own way.

        I do agree though, advertising in general is overwrought. However, in watching a certain show closely over the last nine years, the amount of advertising in minutes within that hour-long broadcast have remained consistent despite the shows popularity. Yes, I did note a change in the format that seemed to place an additional commercial slot within the program, the actual length of the shows broadcast minutes did not seem to change.

        On another show though, the increase in commercial breaks and the number of minutes of broadcast v. ad changed significantly enough that I ceased to watch the show.

        Like you, I am more brand specific and loyal. But I have certain standards. I don't expect to pay the lowest price, but I expect a good service / performance ratio to the dollar.

        Hear hear Goat!!! Well said. Loyalty and customer service have fallen by the wayside. Personally, I take it as an insult when a company that I have done loyal business with for an extended period of time sells out. I choose the companies that I do business with not necessary based upon price, but upon customer service. I have ceased to do business with some because of a lack of customer service and have moved to companies that still offer a modicum of customer service in this day and age.

        The loyalty and customer service of big business has been on a serious decline for over 30 years now. I have lost count of the number of people I know who have been laid off or forced to retire just *before* they became eligible for a full pension.

        I agree regarding KyBu and Harv. I also agree regarding RP, DW and Dale Sr. amoung many others. I know people who in their late 40's still watch NASCAR for the crashes and are disappointed by good clean racing. Yet, they are also the first to complain when a crash takes out one of their picks.

        I love racing for the sheer thrill of racing. I love good hard close clean racing. And again, I agree, I can go to the fair to see a demo derby. Heck, I can go down to the city and sit at certain intersections to see a demo derby as well LOL.

 

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