• General Message Board

  • Pritzi Pritzi Sep 2, 2012 2:01 PM Flag

    Stewart loses Office Depot

    Just in "Office Depot, co-primary sponsor for Tony Stewart's No. 14 Chevrolet in the NASCAR Sprint Cup Series since Stewart took over the team in 2009, will not return in that capacity in 2013, a team spokesman confirmed."

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    • SAFELITE AUTO GLASS is taking over sponsorship ( just my luck )

    • Personally, I believe a lot of this sponsorship jockeying has to do with television's "spinnin' or winnin'!" as far as who gets airtime. Also factor in the non-aired laps from qualifying...

      NASCAR needs to sack up and tell these broadcast companies to treat racing like a football game. I understand that the other major sports have timeouts and tv breaks, but every ten laps?!? And only showing the top five cars, Junior, and Danica is exactly why our sport is dying. Well, that and the target demography NASCAR has decided is the future...

      Brian France will continue to cash his checks however, and we can just sit back and watch our sport die. He doesn't care...

      • 2 Replies to Da Goat®
      • You might be onto to something Da Goat with your linking sponsorship loss to the race coverage. I am really fed up with the broadcasting of races and the commercials every TEN laps or so too…it really is that bad! We know it is extremely expensive to sponsor a team/car but what is the point of spending money all that money on a car if it is rarely seen. Like you said, they only show the top drivers of the race anyway. These sponsors could be thinking take those dollars and spend them on commercials versus the car…right now they need to spend it on both. Like the release said, Office Depot will not return in that capacity…they may just run commercials for 2013. You mention coverage like football games....they spend the money on the commercials and not on the teams

      • You could be right Goat, and I acknowledge that you are far more in tune with the sport than I am.

        I am not sure though that that is the sole cause. Major trends in business in general seem to indicate that long term partnerships / loyalties are a thing of past.

        As for target demographics, while I know I have said this before, just look at the mainstream media and the demographic all the programs / ads are targeting. Based upon that alone, we have a bleak outlook for the future IMO.

        We used to have a handful of channels and a majority of good broadcasting. Now we have hundreds of channels and less than a handful of good broadcasting.

        Happy's interview and the implications of that alone were without doubt not good for the sport from some perspectives.

        Anyway, just a few ramblings of a danged ol' fool.

    • You figure they also got hit with the Army leaving the 39, so now that's 2 of their teams that need to pick up some sponsorship slack. At least they've got godaddy for Danica, for the time being

    • While this is indeed a telling of times when your reigning Winston/Nextel/Sprint Cup Champion loses a main sponsor for his team,I am sure TSR will bounce back with some form of sponsorship for 2013 I find this to be a forecasting of many teams struggling to maintain the financing to run a full Cup Schedule...that's 2 Chase contenders possibly 3 with out full sponsors for next season and that's not counting Kenseth's move to the #20 who just ran this season without a full sponsor.


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