The No Bull sounds familiar but I don't remember how they picked the 5 guys going for a million. Do you miss the Winston cup? Do you like the set up of the new rules? The Chase or did you like it better before?
How about the Heinz Catch-Up (get it? har!) Award from around 1989-90? Went to the driver who improved the most from their qualifying position to their finishing position. I don't know of such an award in the "major" NASCAR divisions currently, but the Camping World Series East & West have the POWERade Power Move Of The Race, good for $1500 per race, which is much appreciated at that level :-)