The WTA unveiled its new logo Sunday, ahead of the year-end championships in Doha, Qatar. The women competing in the WTA Championships posed with the new, letter-heavy design after its release.
From a press release heralding the new design:
The design of the new brand image departs from conventional sport logos by not featuring a figure of a female tennis player, but rather putting the emphasis on the letters W, T and A. The symbol also incorporates subtle references to the sport: the oval shape of the mark is a reference to both the imprint a tennis ball leaves on the court and to the shape of a racquet, while the yellow circle as the crossbar of the A recalls a tennis ball.
On the whole, it's a solid design. If you're not going to go for the athlete silohuette (masterfully used by the NBA) and have to keep country-neutral colors (can't go red, white and blue like the NFL), then the rounded WTA is fine.
The more I look at it, the more it reminds me of another popular logo, though:
- WTA Championships