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Chris Chase

Serena Williams becomes the new face of Tampax

Chris Chase
Busted Racquet

For fear of getting on the bad side of the fairer sex, there are a few things men should never joke about. A woman's, um, "special time of the month" is one of those. (I've learned this lesson the hard way.)

Anyway, it it with full restraint that I inform you, dear Busted Racquet reader, of the following news: Serena Williams has signed an advertising deal with Tampax as part of the brand's "Outsmart Mother Nature" campaign. There is nothing at all humorous about the timing of said deal.

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It doesn't look like Serena is outsmarting Mother Nature as much as she's rocketing forehands at her person, but at least that's better than shoving tennis balls down her throat.

This deal was in the works long before Serena's incident at the Open. In fact, the tirade might have actually been a good thing for Proctor and Gamble, as they wanted these ads to "illustrate the brand's commitment to celebrating today's women and empowering them to live life on their own terms every day."

The Tampax press release says:

Williams will be featured in a series of playful, lighthearted advertisements and online videos. In each piece, Williams defeats Tampax's Mother Nature character, who tries to deliver her "monthly gift" in an unsuccessful attempt to throw Williams off her game - on and off the tennis court.

Mother Nature clearly doesn't get ESPN at her place. If she did she'd know the best way to get Serena off her game is to meekly call a foot fault and then misquote her.

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