Novak Djokovic’s new logo is more complex than the ATP’s rankings system

Chris Chase
May 9, 2012

Because saying "we made it look like an 'N' and a 'D'" can't justify the expenditure, the firm that created Novak Djokovic's new logo put together a video showcasing the seven elements that went into creating the design.

"I know that some of u were wondering what my new logo represents and I thought it would be fair enough from me and my team to show you :)," Novak wrote/emoted on Facebook. "It took us a while to get where we are now, because we all believed that it had to be special, unique and symbolic - and that's never easy."