Two of Sweden's finest products — Zlatan Ibrahimovic and the slightly less reliable Volvo — have come together in a new commercial produced by the carmaker. In it, Zlatan goes on a dramatic hunting trip in snowy isolation. The excursion is intercut with images of him with his real family as he recites the Swedish national anthem. The whole thing feels a bit like a horror movie where Zlatan is both the hero and the monster.
Zlatan is an avid hunter in real life and even owns a Swedish island exclusively for his hobby. Volvo did apparently refuse Zlatan's original idea to show him hunting Pep Guardiola the whole time, though. I guess they didn't think that would help them sell cars.
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- Zlatan Ibrahimovic