West Ham finished 13th last season and played a style of football that prompted the home fans to boo after a win against Hull. So perhaps in the interest of digging out some semblance of a bright spot (aside from steering well clear of relegation), West Ham have begun selling a T-shirt in their official club shop to celebrate their three wins against London rival Tottenham Hotspur.
Dubbing this feat "The Treble" — a term usually reserved for winning three trophies in a season — West Ham are focusing attention on their two league wins and Capital One Cup elimination of Spurs instead of the fact that Tottenham finished seven spots ahead of them in the Premier League table.
This does open up a whole new realm of merchandising opportunities for clubs that didn't exactly wow their supporters, though. Cardiff City can sell "Champions of Relegation" shirts for being the first to seal their trip back down to the Championship, Aston Villa can sell "Perfect Attendance 2013/14" shirts for never failing to turn up for a match, and Manchester United can sell "THE 2013/14 SEASON NEVER HAPPENED!!! LA LA LA LA LA WE CAN'T HEAR YOU!!!!!!" shirts.
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