Adrian Wojnarowski of The Vertical:

Dirty Tackle

Santos players hold back their eyes for regrettable Japan trip ad

Dirty Tackle

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If you're going to copy any advertising campaign for a sporting trip to Asia, the 2008 Spanish basketball team's racism flavored ad for the Beijing Olympics is not the one to copy. Santos, however, decided that it was.

Perhaps still drunk off their Copa Libertadores title, Santos decided to advertise their trip to Japan for the Club World Cup in December by having several of their players -- including young stars Neymar and Ganso -- hold back their eyes.

In case you don't believe a professional sports team could be dumb enough to do this (regardless of how common casual racism is in some places), here's video of it...


Couldn't they have just gone with a Godzilla reference and left it at that?

Video via HyperVocal

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